Broadband Energy Management: How Service Providers and Utilities Will Deliver It. Letha McLaren Vice President, Product Management iControl Networks

Market for Energy Management 2010 Market US Households Broadband Self Monitoring Security US Households (115M) Broadband² (70M+) Smart Meters¹ (23M) ¹ Parks Associate Report, 2010 Broadband² (88M) ² Gartner Report, 2008 Smart Meters¹ (44+M) 2012 Market

Market Awareness “Have you ever heard of the term ‘Smart Grid’ ?” “Have you ever heard of the term ‘Smart Meter’ ?” Harris Poll, 2010 Utility companies across the United States are committing billions of dollars in projects to upgrade the electric grid and install new meters in homes and businesses. Yet two-thirds of Americans have never heard the term smart grid (68%) and 63% have not heard of smart meter. These are some of the results of The Harris Poll of 2,576 adults surveyed online between Jan. 18 and 25, 2010 by Harris Interactive. Harris Interactive. - Transmission & Distribution World, March 2010

AMI-Centric Solution

Market Perception

A Different Approach Leverage a system already in the home with a customer value proposition that already exists, where basic Energy Management is an auxiliary offering to a core service offering – supplemented with Utility participation that could include real-time meter access, pricing incentives and DR programs. Take advantage of the opportunity for customer’s existing Service Providers to partner with Utilities to deliver Energy Management Solutions Bridge the technology variations, by leveraging a single home management platform

Home Management Platform With an Understood Customer Value Proposition

Touchscreen Television CABLE SECURITYTELCO Cell PhoneWeb Browser Security Panel iHub Cameras Sensors, HVAC, Lights CPE Management NetAccess Distribution U-X IP Zigbee UTILITY Thermostat Measurement Modules Load Control Broadband Home Management

Security Panel Cameras Sensors Thermostat Indoor/outdoor Thermometer Customer Premise Touch Screen Energy Modules AMI Network Smart Meter Server Utility Home Gateway Leverage AMI Network for: Pricing Signals Demand Response Events Utility Messages CPE Management U-X Broadband Home Management

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