THE TIMES

QUICK PRESENTATION British oldest newspaper: first published in 1785 by John Walter Based in London (England) Sunday: The Sunday Times Broadsheet since th circulation in Britain: 441,205/day (2011). Political stand: centre-right Owner : Rupert Murdoch since £ (week), 1.5£ (Saturday), 2.2£ (Sunday)

HISTORY Founded by John Walter in 1785 as The Daily National Register… … and became The Times in 1788 John Walter ( ) First issue of the London Daily National Register (January, 30th 1785) First issue of The Times (January, 1st 1788)

HISTORY W.H. Russel ( ) First war correspondant 22 months covering the Crimean War

HISTORY Edward H. Carr ( ) Assistant editor ( ) Pro-Soviet editorials

HISTORY Rupert Murdoch (1931-…) Owner since 1981

FORMAT Tabloid since 2004

CIRCULATION

1815: copies a day 1854: : : : :

READERSHIP 40% for Conservative Party 29% for the Lib Dems 26% for the Labour Party (Poll published in 2004)

CONSERVATIVE COVERAGE The Times, 5th March 2011

POLITICAL STAND Centre-right BUT Supported C. Attlee in 1945 Supporter T. Blair in 2001 and 2005 Otherwise : always supported Conservative candidates

POLITICAL STAND And still able to be critical

WEBSITE

The Times: visitors in 4 months had paid to use paywall ( who already suscribed the paper). Per month: 2.7 million visits (21 million before paywall) The Guardian: 2,8 million unique visits per day Strategy to shield print circulation from the loss of readers who are choosing to read freely online