& #noiOnDemand If you are experiencing technical difficulties, please visit to read frequently asked webinar tech questions. Welcome! We will be starting the training session shortly. noi12.co/OnyC98

& #noiOnDemand Trainers: Steffi Decker, Chong + Koster Dan McSwain, OMP Facilitated By: Hope Wood, NOI VOTER REGISTRATION + ONLINE ADVERTISING

& #noiOnDemand INTRODUCTIONS NOI On Demand & NVRD Me & You Norms

& #noiOnDemand

& #noiOnDemand INTRODUCTIONS NOI On Demand & NVRD Me & You Norms

& #noiOnDemand FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM

& #noiOnDemand FOLLOWING THE LAW

& #noiOnDemand AGENDA 8 1.Why advertise voter reg online? 2.Who are the audiences? 3.Timeline – Where are we? 4.National Voter Registration Day 5.Creative + Messaging 6.Budget 7.Organic marketing

& #noiOnDemand WHY ADVERTISE VOTER REGISTRATION ONLINE?

& #noiOnDemand WHERE DO WE RUN ADS? Google Facebook Reddit Interactive audio 10

& #noiOnDemand TERMINOLOGY CPC – Cost per click, how much you pay per click CPM – Cost per thousand impressions, how much you pay per thousand impressions CTR – Click through rate, the rate at which people click your ad CPA- Cost per Acquisition Targeting - Selecting who sees your ad 11

& #noiOnDemand GOOGLE ADS - SEARCH 12

& #noiOnDemand FACEBOOK 13

& #noiOnDemand WHO ARE THESE PEOPLE?

& #noiOnDemand Active Audiences Comfortable online Politically plugged in Internet is the go-to place for information and resources Likelihood of being registered: pretty good. 15 WHO ARE THESE PEOPLE?

& #noiOnDemand Latent Audiences First-time voters Never registered before Politically disengaged Culturally active Relatively frequent Internet users Likelihood of being registered: not so good. 16 WHO ARE THESE PEOPLE?

& #noiOnDemand Impact of Ads Active audiences are going to register Latent audiences need some nudging 17 WHO ARE THESE PEOPLE?

& #noiOnDemand 18 WHO ARE THESE PEOPLE?

& #noiOnDemand 19 WHO ARE THESE PEOPLE?

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& #noiOnDemand WHERE ARE WE?

Today Sept. 21 st Sept. 25 th -- National Voter Registration Day Oct. 6 – 7 State’s Voter Registration Deadlines Oct. 9 – 17 State’s Voter Registration Deadlines Oct State’s Voter Registration Deadlines Oct State’s Voter Registration Deadlines Oct State’s Voter Registration Deadlines Nov. 6 th – Election Day

& #noiOnDemand NATIONAL VOTER REGISTRATION DAY 23

& #noiOnDemand #925NVRD 24

& #noiOnDemand #925NVRD 25

& #noiOnDemand #925NVRD 26

& #noiOnDemand #925NVRD 27

& #noiOnDemand VOTO LATINO 28

& #noiOnDemand 29 VOTO LATINO

& #noiOnDemand VOTO LATINO 30

& #noiOnDemand & #noiOnDemand QUESTIONS?

& #noiOnDemand Evaluation

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& #noiOnDemand WHAT’S NEXT: NEXT WEEK Early Vote & Vote-by-Mail Week – September 24 – 28 Early Vote & Vote By Mail Strategy - September 24, 2012 Early Vote & Vote By Mail Data - September 25, 2012 Leading Great Early Vote and Door to Door Events - September 26, 2012 Early Vote Online Tools - September 27, 2012 Online Fundraising - September 28, 2012.

& #noiOnDemand & #noiOnDemand Interdependent Leadership (aka the Snowflake Model) Interdependent Leadership HOW CAN I SUPPORT NOI ON DEMAND?

& #noiOnDemand