9431524 莊雪涵.  “delicious”  ”clean”  ”fast”  Market description-a perfect competitive market  Product review  Competitive review  Distribution.

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Presentation transcript:

莊雪涵

 “delicious”  ”clean”  ”fast”

 Market description-a perfect competitive market  Product review  Competitive review  Distribution review

 Strengths  weaknesses  opportunities  threat

 First-year objectives  Second-year objective  Issues

 Positioning  Product strategy  Pricing strategy  Distribution strategy  Marketing communications strategy  Marketing research  Marketing organization

 January  February  March  April  May  June

 The fixed cost (shop rents,water, electricity,machine) /one month  the variable cost (material) - 50 %  A month works 24 day  The rice ball and the drink respectively sell one half.  break-even point is 50 Combination/one day. Break-even sales are 2500.