 Goals & Objectives  Research  Strategies & Tactics  Communication & Design  Logistics  Evaluation

 Beginning Goal: Create a successful campaign › To do this we will:  Use Social Media– Facebook & Twitter  Use recognizable figures of students at SMSU & Marshall Community members.  Promotional Material(s)  Free trials  Handouts  Flyers  End Goal: “What to Wear?” Becoming nation wide app

 As of September of 2012 Apple had sold over 350 Million I-Pod Touches and I- Pad’s.  As of January of 2013 Apple reported that there were about 775,000 apps that are on their I-Pod Touches and I-Pad’s.  As of January 2013 there had been over 40 billion apps downloaded.

 Entertainment  Games  Fashion  News  Productivity  Social Networking  Sports  Travel  Utilities  Weather

 Also the app store has expanded to over 152 countries.  United States  United Kingdom  France  Germany  Austria  And many other countries

 Apple uses only one platform for their apps, while android has so many types of phones and software that they use several platforms.  So it is easier to create an app for Apple than it is to create an app for android

What to What?  You don’t choose › Calculates outfit for you  Outfit formatted by: › Weather › Mood  Don’t have to get out of bed  Sleep in 123 Dress Me  You have to pick & choose through clothing options  You still have to get up and figure it out  No sleeping in!

 According to Report Linker: › “Clothing retailers account for the largest share of the market at almost 65% in terms of value. The EU represents more than 35% of the global market, which encompasses formalwear, essentials, active wear, outerwear and casual wear.”

 Fashion show/ events  Promote/ market  Discounts  Symbolic Convergence Theory  Word of mouth

 Advertising  PR in general  Event Planning  Sales Promotion  Packaging

 Start with target audience › Ages years old  Location › Marshall, MN—Specifically SMSU and local community  Trials for specific students:  Captains  Exec boards  Trials for community:  Mayor Bob Byrns  President of SMSU: Connie Gores

 Facebook › Page › Side ads  Flyers  Table tents  Fashion Show Launch

 Market Place Mall in Marshall, MN  Stores participating: › GLIKS › Maurices › Christopher & Banks

 Deals for those who helped get “What to Wear?” started:  If you “share” or “like” something—free week  Flyers for event and table tents

 Hilary designed the cover

 Caitlyn designed the flyer for Fashion Show event.

Get the app for your Smart Phone that helps you to choose the perfect outfit for your mood and weather conditions. Find us on What TO Wear? Come to the What TO Wear? Launch party FASHION SHOW Saturday November 5, 2013 Shop from 1:00-3:00 Fashion Show Starts at 3:30 DON’T MISS IT!

 Simple table based app - $1,000-4,000  Database App (native) – $8,000-$50,000  Games – $10,000-$250,000

1:Data storage 2: User management 3: Server-side logic 4: Integrate data 5: Pushing 6: Versioning 7: Caching 8: Synchronization 9: Wire-framing 10: UI Design 11: UI Development 12: UI Polish

 Why is it important to evaluate the “What to Wear?” campaign? › To document success › To encourage future work › To build credibility › To improve our future campaign › To determine basis for the next campaign

 Facebook: › See who is “liking” and “sharing” information about our product › Find improvements through comments and posting on our home page  Surveys will be given to: › SMSU trial students, President of SMSU, Mayor of Marshall › Participants of fashion show and local businesses that were involved

 Goals & Objectives  Research  Strategies & Tactics  Communication & Design  Logistics  Evaluation