Copyright 2013, Women’s Leadership Coaching Inc. 1 BUILD YOUR BRAND AS AN EMERGING LEADER Jo Miller, CEO, Women’s Leadership Coaching, Inc.

Copyright 2013, Women’s Leadership Coaching Inc. 2 Jo Miller Founding Editor of BeLeaderly.com and CEO of Women’s Leadership Coaching, Inc. Helps emerging leaders create a roadmap for their career advancement. A leading authority on women’s leadership, Jo delivers more than 60 speaking presentations annually to audiences of up to 1,200 women. Has traveled widely in Europe, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for conferences, professional associations, and corporate employee initiatives.

Copyright 2013, Women’s Leadership Coaching Inc. 3 I HAVE UNIQUE KOALAFICATIONS

Copyright 2013, Women’s Leadership Coaching Inc. 4 The Emerging Leader’s Quandary You can’t get a higher-level job without leadership experience… But you can’t get the experience without the job.

Copyright 2013, Women’s Leadership Coaching Inc. 5 You can’t afford to wait… Don’t wait for permission or an invitation to lead. Don’t wait for someone to promote you. Take charge of your own career trajectory!

Copyright 2013, Women’s Leadership Coaching Inc. 6 Are you the best kept secret in your organization?

Copyright 2013, Women’s Leadership Coaching Inc. 7 Build Your Brand as an Emerging Leader 1.Your ideal career niche 2.Your leadership brand 3.Make your value visible

Copyright 2013, Women’s Leadership Coaching Inc.

Copyright 2013, Women’s Leadership Coaching Inc. 9 - G ENERAL M ANAGER, S OFTWARE I NDUSTRY “Be famous for something! Know what is your claim to fame.”

Copyright 2013, Women’s Leadership Coaching Inc essential elements for a great leadership brand

Copyright 2013, Women’s Leadership Coaching Inc. 11 Your ideal career niche What are you passionate about? What does your company/ industry need and value? What are your skills and talents?

Copyright 2013, Women’s Leadership Coaching Inc. 12 Exercise What is your ideal career niche?

Copyright 2013, Women’s Leadership Coaching Inc. 13 Your ideal career niche What are you passionate about? What does your company/ industry need and value? What are your skills and talents?

Copyright 2013, Women’s Leadership Coaching Inc. 14 This presentation is available at:

Copyright 2013, Women’s Leadership Coaching Inc. 15 “Be authentic about your own leadership style. Don’t try to change it. Own it. Communicate it. Put a value on it. Put a brand on it.” - D R. R OHINI A NAND, SVP, G LOBAL C HIEF D IVERSITY O FFICER, S ODEXO

Copyright 2013, Women’s Leadership Coaching Inc. 16 “I'd like to believe that I'm known as one who identifies, nurtures, and catalyzes talent, that gets things done with both courage and compassion.” C LAIRE B ABINEAUX -F ONTENOT, SVP & C HIEF T AX O FFICER, W AL -M ART

Copyright 2013, Women’s Leadership Coaching Inc. 17 Analyst The change agent Program Director Go-to person for corporate strategy

Copyright 2013, Women’s Leadership Coaching Inc. 18 “Make your brand scalable.” K RISTA T HOMAS, VP M ARKETING, F AN A PPZ

Copyright 2013, Women’s Leadership Coaching Inc. 19 Ask yourself Where do I want to be in 2 years? In 5 years? What brand do I need to become known for now, in order to get there?

Copyright 2013, Women’s Leadership Coaching Inc. 20 Your brand must evolve as you develop your career Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person. Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Builds things that work. Turnaround architect. Intrapreneur. Senior-level brands Visionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet Leader. Delivers results.

Copyright 2013, Women’s Leadership Coaching Inc. 21 Exercise What is your personal brand statement?

Copyright 2013, Women’s Leadership Coaching Inc. 22 “When I'm in the throes of a difficult decision, I often go back to that (brand) statement, and test my reaction to the situation by the statement. Does my reaction measure up to who it is that I represent myself to be? There have been moments in which I was going to pursue a course that was not particularly courageous but was expedient; and I realized that that was not what I stand for. I regrouped and refocused and proceeded in a way that was more courageous.” C LAIRE B ABINEAUX -F ONTENOT, SVP & C HIEF T AX O FFICER, W AL -M ART

Copyright 2013, Women’s Leadership Coaching Inc Steps to Making Your Value Visible 1. Work Less 2. De-emphasize the busy work 3. Work hard on the right projects 5%

Copyright 2013, Women’s Leadership Coaching Inc. 24 Women who have outstanding careers get there with a reputation for delivering results.

Copyright 2013, Women’s Leadership Coaching Inc. 25 “Make something great happen. No one tells you to do it, but they appreciate the results.” N INA B HATTI, P RINCIPAL S CIENTIST, H P L ABS

Copyright 2013, Women’s Leadership Coaching Inc. 26 Career-Defining Contributions  Showcase your brand  Demonstrate your ability to deliver results Directly support your organization’s strategic plan & goals Improve the “bottom line” Solve a big problem Perform a specific, not general role (Technical track) Expose you to a new department or area (Management track) Push the cutting edge in your field of expertise Special projects sponsored by key executives Sharpen business acumen & leadership skills Participate on special task forces and committees.

Copyright 2013, Women’s Leadership Coaching Inc. 27 Exercise Identify possible career-defining contributions.

Copyright 2013, Women’s Leadership Coaching Inc Steps to Making Your Value Visible 1.Work less 2.De-emphasize the busy work 3.Work hard on the right projects 4.Promote your accomplishments 5%

Copyright 2013, Women’s Leadership Coaching Inc. 29 Promoting Accomplishments Present in meetings. Invite leaders. Send out a newsletter or regular status updates Submit article to your organization’s newsletter Write a blog, or paper for publication Ask to be nominated for an award Ask a colleague to “toot your horn”, and reciprocate Speak on panels, and at conferences Forward kudos s with “FYI”.

Copyright 2013, Women’s Leadership Coaching Inc. 30 Exercise Brainstorm ideas for promoting accomplishments.

Copyright 2013, Women’s Leadership Coaching Inc Steps to Making Your Value Visible 1.Work less 2.De-emphasize the busy work 3.Work hard on the right projects 4.Promote your accomplishments 5%

Copyright 2013, Women’s Leadership Coaching Inc. 32 Build Your Brand as an Emerging Leader 1.Your ideal career niche 2.Your leadership brand 3.Make your value visible

Copyright 2013, Women’s Leadership Coaching Inc. 33 This presentation is available at:

Copyright 2013, Women’s Leadership Coaching Inc. 34 People who have outstanding careers get there with a reputation for delivering results “There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company. Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.”