METHODOLOGIES – PART 3 Focus groups, nominal group process, Delphi technique.

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Presentation transcript:

METHODOLOGIES – PART 3 Focus groups, nominal group process, Delphi technique

To Do  Review second year survey  Focus group  Nominal group technique  Delphi study

Focus Group  Form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packagingqualitative research

Focus Group  1. Define the purpose  2. Identify the participants  3. Develop the questions 3-5 questions Start easy & get more difficult

Focus Group  4. Identify a facilitator Deal tactfully with outspoken participants Conflicts of interest Able to draw out quiet participants Probe for full answers

Focus Group  5. Develop a script Welcome group, purpose, process, introductions Ask the questions Wrap up, thank participants, give avenue for further input  6. Select a location  7. Conduct the focus group…

Focus Group  Room set up U shaped or everyone at 1 table Flip chart, markers, tape Name tags Refreshments Clock/watch  Recorder  Set the tone Fun, open dialog, confidentiality

Conduct a focus group Student attendance at ISU football games

NOMINAL GROUP PROCESS/ TECHNIQUE

NGT  Design to give everyone a voice  Formulates discussion  Increases group productivity  Uncovers divergent viewpoints

NGT – How to  1. State the question  2. Silently write down answers for 5 minutes

NGT – How to  3. Round Robin…flip chart 1 person at a time, 1 idea at a time Number items as you go Pass when list is complete, re-enter later No evaluation of ideas Encourage them to keep recording answers (hitchhiking)

NGT – How to  4. Establish priorities Ratings Points Stickers Anonymous ballot Index cards  1 item on each of 5 cards, rank order

DELPHI STUDY

Delphi Technique  Consensus building  Panel of experts  Consists of 3-4 rounds…

Delphi Technique  Round 1 Open ended question

Delphi Technique  Round 2 Review items generated in round 1 Rate or rank order them

Delphi Technique  Round 3 Review items & statistical summary Discuss disagreement

Delphi Technique  Round 4

Questions? Next week – copy of IRB