Starbucks Sustainability Efforts Sustainability efforts By investing in farmers and their communities by increasing farmer loans to $20 million by 2012 Ensure 100% of our coffee is ethically sourced by 2015 Mobilize our partners (employees) and customers to contribute 1 million hours of community service per year by 2015 By adding farmer support centers in places such as Costa Rica and Rwanda

Starbucks Employee Benefits & Satisfaction Base pay depends on your position in the store but the hourly wages range from $ $11.00 Bonuses depending on your position and specific business s performance goals Benefits include health coverage, life insurance, disability, tuition reimbursement, and adoption assistance Saving through a 401K account and the Future Roast 401K Plan

Starbucks Corporate Governance Howard Schultz steps down from CEO, with Orin Smith as his replacement in 2001 In 2005 Orin Smith steps down for Jim Donald until 2008 when Howard Schultz retuned after sales slowed in 2007 Starbucks has just recently changed their structure into a three region structure one corporate office for Asia Pacific, the America’s, and the EMEA (Europe, Middle East, Africa) regions

Starbucks Market Share In the United States Starbucks owns 32.6% of the market share Globally out of 640 billion cups of coffee served every year only 1 in 100 cups are actually sold by Starbucks Ways Starbucks is increasing its market share Started out by reinventing the Starbucks brand first at home by making Starbucks a greener brand and changing how customers experience the brand by making their store more inviting Brand expansion into teas and juices through acquisitions such as juice maker Evolution Fresh for $30 million Expanding channels of product distribution via American Airlines and licensing agreements with Kraft foods Starbucks expansion into international and emerging markets to establish Starbucks as an global brand