STRATEGIC PLAN Geoff McIntosh, C.A.R. Treasurer

STRATEGIC PLANNING PROCESS

DECEMBER 2014: BRAINSTORMING MEETING Car Service Movie rentals Publishing MusicHotels Checks v. ePay Gasoline v. Electric Cars

JANUARY 2015: BUSINESS MEETINGS

MARCH 2015: OFFSITE MEETING: ENVIRONMENTAL SCAN Computer History Museum Tour of Move, Inc. Redfin CEO Tech Savvy Brokers

APRIL 2015: BUSINESS MEETINGS

C.A.R. Strategic Planning Books

AUGUST 2015: FINAL BUDGET REVIEW

PROJECTED 2015 YEAR END FINANCIALS

California Association of Realtors® 2015 Financial Update Projection Budget Membership 181, ,000 Dues Revenue $19.8 Million $19.3 Million Non Dues Revenue* $10.0 Million $10.2 Million Net Deficit $ (39,400) $ (624,500) * Investment income and Inter-company transfer are included.

MEMBERSHIP DUES

Dues Per Member & Total Dues Collected $ Millions

MEMBERSHIP FORECAST

MEMBERSHIP FORECAST (THOUSANDS) Renewal s YTY % Change -1.1%1.0%6.2%2.0%1.0% New YTY % Change4.7%34%-5.6%3.6%3.4%3.3% NMSP YTY % Changen/a28.6%55.6%-28.6%0.0% Total YTY % Change-0.4%5.1%4.4%2.5%1.1%1.3%

NEW 2016 PROGRAMS APPROVED BY SPF COMMITTEE:

INCREMENTAL MEDIA PURCHASE Funding to restore the general market media spend to the 2015 levels of $1,800,000, this will enable C.A.R. to increase the impact of consumer advertising via an expansion of the media buy in order to further optimize the new 2015 “Who’s Your REALTOR®” commercials. Net Cost: ($775,000)

ZIPFORM® MOBILE This augmentation provides zipForm® Mobile as a member benefit for the second year. zipForm® Mobile Web Edition has changed the real estate transaction experience for REALTORS®, buyers, and sellers across the state with innovative technology that has streamlined the transaction process and elevated customer service. Net Cost: ($274,300)

ZIPFORM® TRANSACTION MANAGEMENT SYSTEM This program provides the resources to deliver the zipForm® Transaction Management System (TMS) to all C.A.R. members. It is an easy-to-use Internet tool for managing real estate transactions online. It provides a convenient space to manage all transaction activities from listing through closing. Available for both individuals and brokerages, zipForm®TMS can easily track and retain all transaction documents. Checklists ensure activities and best practices are repeated in every successful closing. Users can create and view color-coded activity lists, reminders and never miss a deadline or skip important details using an integrated zipForm® calendar. Net Cost: ($230,000)

WEBSITE REDESIGN Provides funding for a complete redesign as well as an updated content management system for car.org. In order to enhance the user experience, a new front-end interface, responsive design features and functionality will be implemented. Website hosting and consulting is expected to be around $108,300 per year with a total operating cost of $200,700. In addition, the capital budget for this website redesign is $446,800, which will be amortized over a period of 5 years at $89,400 annually. Net Cost: ($200,700)

LATINO INITIATIVE The Membership Development Program contains objectives for the purpose of reaching out to diverse groups and specialties within the association membership. This augmentation provides additional emphasis on Latino REALTORS® and the Latino community given the evolving demographics in the state. Research and studies have showed that Latinos strongly aspire towards homeownership. This program seeks to develop a Latino Network that will bring successful prominent Latino REALTOR® members face to face and help them make valuable connections with other fellow REALTORS® in their business community. It is also designed to work with Strategic Partners to collaborate on initiatives aligned with housing. Net Cost: ($102,600)

INSPECTOR VETTING & CERTIFICATION This program programs the resources to explore establishing minimum screening and requirements for home inspectors and creates a central place for the list of vetted inspectors. It includes gathering data and conducting survey research to create the appropriate criteria for property inspectors in California including: criminal background checks, general liability insurance minimums, civil litigation/liability history, licensing disciplinary history (there is no inspector license but they may have been disciplined by other licensing entities), registered as a sex offender, insurance requirements, fingerprinting, etc. Net Cost: ($77,600)

NAR CORE STANDARDS This program provides the resources for C.A.R. to continue to assist local associations of REALTORS® in meeting the annual requirements to be in compliance with the NAR Organizational Alignment Core Standards. These requirements fall into six categories: 1.Code of Ethics 2.Advocacy 3.Consumer Outreach 4.Unification Efforts and Support of the REALTOR® Organization 5.Technology 6.Financial Solvency REALTOR® associations must certify compliance with the standards by June 30 every year—or be subject to revocation of their charter. The purpose of the new standards: to raise the bar for REALTOR® associations and ensure high-quality service for REALTORS®. Net Cost: ($72,400)

STRATEGIC THOUGHT CONFERENCE Based on the success of the 2014 and 2015 conferences, it is recommended that a Strategic Thought Conference be held in Southern California in The conference is conducted to assist the Association Leadership and Association Executives, as well as C.A.R. Leadership, Executive Committee, SPF Committee, Regional Chairs/Vice Chairs, Committee Chairs/Vice Chairs, and MLS Executives for the purpose of entering into a lively, dynamic discussion of what associations will look like in the future in order to survive and succeed. Net Cost: ($62,400)

COMMERCIAL-INVESTMENT FORUM Resources are provided to staff the Commercial-Investment Forum at the C.A.R. business meetings. The Forum will focus on providing networking and educational opportunities for REALTORS® interested in commercial/investment real estate. A survey of commercial practitioners will provide valuable data on their activities, productivity, and needs. Net Cost: ($22,100)

SUMMARY OF NEW 2016 PROGRAMS RevenueExpensesOverheadTotal Incremental Media Purchase - 775,000 - (775,000) zipForm® Mobile - 273,000 1,300 (274,300) zipForm® Transaction Management System - 228,600 1,400 (230,000) Website Redesign - 197,700 3,000 (200,700) Latino Initiative - 99,900 2,700 (102,600) Inspector Vetting Certification - 75,500 2,100 (77,600) NAR Core Standards - 70,500 1,900 (72,400) Strategic Thought Conference - 61,200 1,200 (62,400) Commercial-Investment Forum - 21, (22,100) Total 2016 Proposed Augmentations - 1,802,900 14,200 (1,817,100)

PROGRAMS NOT APPROVED BY SPF COMMITTEE

ZIPFORM® ONE-ON-ONE SUPPORT This program would have continued the One-on-one zipLogix Digital Ink® Support Line created in 2014– a personal training session conducted over the phone with a digital signature expert. If it is after hours or we are experiencing high call volume, the member may choose to schedule a future appointment online. The call is $24.95 for a maximum of 30 minutes. Net Cost: ($48,300)

CHAMPIONS OF HOME AWARDS Created in 2013, this program was established to recognize those members who have gone to extraordinary lengths on behalf of their profession or for their clients’ benefit. Through honoring members who exemplify the highest standards within the profession, this program seeks to inspire the membership at large and highlight the integral values of the organization. Total Net Costs: ($57,300)

2016 CAPITAL BUDGET: APPROVED BY SPF COMMITTEE

2016 PROPOSED CAPITAL BUDGET DescriptionCost ($) Website Redesign 446,800 Building 212,000 Computer Hardware/Software 143,500 Furniture/Equipment 37,000 New Staff Setup 7,500 Total $ 846,800

BUDGET ACTION ITEMS: APPROVED BY SPF COMMITTEE

2016 BUDGET ACTION ITEMS 1. ACTION ITEM OPERATING BUDGET To approve a strategic plan and 2016 budget with the following criteria: A. C.A.R. Operating Revenue: $30,109,900 C.A.R. Operating Cost: $31,085,200 Net Deficit (After Investment Income): $975,300 B. Issues Action Fund *Direct IMPAC Contributions: $487,900 Issues Action Fund Program Allocation: $1,255,000

2016 BUDGET ACTION ITEMS (CONT…) C. Political Activities Fund *Direct IMPAC Contributions: $253,000 Political Activities Fund Program Allocation: $1,489,900 D. REALTOR® Action Assessment *Direct CREPAC, CREIEC, and IMPAC Contributions: $8,010,000 REALTOR® Action Assessment Program Allocation: $530,300 * Estimated amount of Members’ direct contributions to the respective PACs as a percentage of the Issues Action Fund (28%), the Political Activities Fund (14.5%) and the REALTOR Action Assessment (93.8%).

2016 BUDGET ACTION ITEMS (CONT…) E budgeted C.A.R. staff positions. F. Membership dues, including $115 for operating programs, $10 for the Political Activities Fund, $10 for the Issues Action Fund, and $49 for the REALTOR® Action Assessment are set at a total of $184 per member (predicated on 2016 year end membership of 183,000) G. New member fee set at $30 per new member. H. A 2016 Capital Budget (funded with Association reserves) totaling $846,800.

2016 BUDGET ACTION ITEMS (CONT…) 2. ACTION ITEM To approve for members in areas not serviced by local associations an additional $30 in membership dues. This amount would be in excess of the dues approved for members coming through the local associations.

2015 BUDGET ACTION ITEM 3. ACTION ITEM That $633,000 be approved for an additional 5 percent retirement contribution to the C.A.R. and REBS employee retirement plan for 2015, augmenting the previously approved budget of 10 percent.

OTHER ITEMS

SMALL AOR ASSOCIATION GRANT PROGRAM Purpose: To provide assistance to small associations without the means to participate in the C.A.R. meetings. Priority: Associations not currently sending representation $1,500 per meeting/$4,500 max per year. Maximum of 6 grants available in Deadline to apply: November 15, 2015

THANK YOU!