Talkin ‘bout our generation. Serendipity The art of finding wondrous things not sought.

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Presentation transcript:

Talkin ‘bout our generation

Serendipity The art of finding wondrous things not sought.

An Average Day

Dansko Business Essentials Be Available: Focus on unsurpassed customer service Be Reliable: Deliver on our promises Be Responsible: Give back to our communities

Team Dansko

When it looks like you and sounds like you… IT’S FOR YOU.

Authenticity

We connect through: 1. Product 2. Distribution Channels/Retail Experience 3. Marketing 4. Belief in a better planet

Product Development Dansko DNA, The driving force behind every shoe we make.

A Dansko for every moment of her life.

Evolution of Innovation

Distribution Channels Location, Location, Location

Independent retailers offer: customer focused selling strong community ties proven relationships with Boomers

Marketing to Boomers Who we are is what we are.

Good Branding 1. Sense of place, of history 2. Emotional value 3. Strong product point of view 4. Integrity 5. Serve a larger purpose

The Only…

Our brand is the only _______ that _________.

Dansko is NOT the ONLY shoe in your closet, but we’re your FAVORITE.

And that’s my story. In clogs we trust,