Google 301: More Google a presentation by Patrick Douglas Crispen NetSquirrel.com

Reminder: Advanced Googolgy Googles goal is to organize the worlds information and make it universally accessible and useful. Web searching [and advertising] comprises 70% of Googles core business. Google 201 [available for download at netsquirrel.com] focuses on how to get the most out of that core 70%. –Search engine math –Advanced search operators Source: Google Factory Tour

Our Goals Answer the question what else can I do with Google? Discover the core plus more. –Talk about some overlooked core search tools and services. –Look at some of Googles newest inventions, including a LOT of Google tools still in beta. Find out where to get more Google-related help and information. DO ALL OF THIS IN ENGLISH!

How Google Spends Its Time and Resources 70% Core: Search and Ads –Examples: Crawling, Ranking, AdWords, Toolbar, AdSense 20% Related: Extensions of Core Search –Examples: News, Froogle, GSA, Desktop, Local, Gmail and other communication projects 10% Exploratory –Examples: Picasa, Keyhole, Orkut Source: Google Factory Tour

Part 1: more about search

Im feeling Lucky The Im Feeling Lucky button takes you directly to the first web page Google returns for your query. You wont see any other search results. Source:

Google bombing Google bombing is an attempt to influence a certain pages Google ranking. If enough people create web pages that use the same anchor text to point to the same web page [for example, if several hundred web pages linked the phrase cow poly to you can force that page to become Googles first hit. And Im Feeling Lucky automatically takes you to that first hit.

Examples of Google bombs Three examples: –Failure –Great President –French Military Victories Is this Googles fault? NO! –Google bombs ARENT editorial statements by Google. –People are just gaming PageRank. –Fixing this would be a slippery slope.

Advanced Search options To the right of the search box are three links practically no one has never noticed: –Advanced Search –Preferences –Language Tools

Advanced Search: Find Results You [should] already know how do all of these on Google Homepages using search engine math [which is covered in Google 201.] The only new thing is the number of results pull-down list in the upper right corner.

Advanced Search: Other Options You [should] already know how to do file format, occurrences, and domain searches from the Google homepage. Most of the rest are self-explanatory.

Usage Rights – No Filter Arent filtered by license = show me everything. This is a default Google search.

Usage Rights – Reuse Filter Allow some form of reuse = show me stuff I can reuse with restrictions. –You must attribute the work. –You cannot use the work for commercial purposes. See for more information.

Usage Rights – Freely Modify Can be freely modified, adapted, or built upon = stuff I can reuse with attribution. See dtuu3 for more information.

Advanced Search v. Preferences Advanced Search = search once using these settings. Preferences = –Change the way Google works for me from here on out. –Changes every Google service you use, not just search.

Google Preferences When you change your Google preferences, Google writes a cookie to your hard drive. Your Google preferences are permanent until you: –Change your preferences. –Toss your cookies. In Internet Explorer: Tools > Options > Delete Cookies In Mozilla/Firefox: Tools > Options > Privacy > Clear Cookies. –Go to The extra period at the end forces you to go to the English language version of Google. Source: Google Hacks 2 nd Ed, p. 21

Interface Language Interface Language lets you change the default language used to display the interface of every Google page you visit. Change the Interface Language to Chinese (Traditional), save your preferences, and watch what happens…

Interface Language Limitations Notice the hits are still in English. –Google doesnt translate the hits to your default language. Yet. The only thing thats changed is the default language of Googles interface.

Using Interface Language This is great for foreign language immersion. This is also a WONDERFUL practical joke to play on a friend or colleague. –Hey, why is Google in LATIN!? Remember, your Google preferences are permanent until you: –Change your preferences. –Toss your cookies. –Go to

Preferences: Search Language (Sharoff 2006) used Google API to collect 100M word corpora of English, Chinese, French, German, Italian, Japanese, Spanish, Polish and Russian, see

Preferences: SafeSearch Filtering Google's SafeSearch Filtering screens for sites that contain explicit sexual content and deletes them from your search results. By default, it only filters explicit images. To filter both images and text, choose Use strict filtering. Source:

More Preferences Number of Results and Results Window are self- explanatory. Remember, your Google preferences are permanent until you: –Change your preferences. –Toss your cookies.

Wait. Theres More!

Language Tools Like Advanced Search, Language Tools is a one- shot deal. Use Language Tools if –You dont want to permanently change your Interface or Search languages. –You want to translate text.

Google Translate Using Language Tools, you can –Translate keyed in text from one language to another. –Translate a web pages text from one language to another. Be looking for even more robust translation tools from Google in the not-too-distant future.

Part One: In Summary The Im Feeling Lucky button takes you directly to the first web page Google returns for your query. Advanced Search and Language Tools are one-shot deals. Preferences are permanent and global until you change them or delete your cookies.

Part 2: other searches In Google 201 you learned that when Googles spiders report back, they send Google a complete copy of everything they find – HTML, text, images, etc. Googles web search gets all of the attention – it consumes 70% of Googles time and energy. But why not make the other stuff the spiders find searchable as well?

Google Image Search

Behind the Scenes Hey, lets take all these cached images and make them searchable. Search on the TEXT that comes with images (ALT tags, …) – NOT image recognition Two ways to get to Google Image Search –images.google.com –Go to Google [or Google Groups, Google News, Froogle, or Google Local/Google Maps] and click on the Images link.

Using Google Image Search Search engine math works here as well. Search on nearby text – a mini document Check out Advanced Image Search [to the right of the search box] for special size, filetype, and coloration options. Beware of copyright! –Google cannot grant you any rights to use the images you find for any purpose other than viewing them on the web. –To reuse the images, contact the site owner and obtain the requisite permissions.

Google News [Beta]

Behind the Scenes Hey, lets take news articles from 4,500 online news sites and make them searchable. Two ways to get to Google News –news.google.com –Go to Google [or Google Groups, Google News, Froogle, or Google Local/Google Maps] and click on the News link.

How Google News Works Every 15 minutes, Google gathers stories from more than 4,500 English-language news sites. A computer program automatically arranges the stories by relevance and popularity. –Sound familiar? [*cough* PageRank *cough*] –There are no editors or human intervention. –Googles algorithms run everything. And if you dont want to browse the news, you can also search the news by keyword[s.] Source:

Froogle [Beta]

Behind the Scenes Hey, lets take all these cached web pages on which merchants are trying to sell stuff and make those pages searchable. Three ways to get to Froogle –froogle.com – –Go to Google [or Google Groups, Google News, Froogle, or Google Local/Google Maps] and click on the Froogle link.

How Froogle Works Adapted from:

googlesightseeing.com

The Hidden 20% [and 10% More]