June 05, 2003, Enschede Gain Attention Eugenia Kovatcheva

June 05, 2003, Enschede Motivations & Needs Interpersonal needs 3 types inclusion, affection, control 6 motives for interpersonal communication pleasure,affection,inclusion,escape,relaxation,control Needs Traditionally fulfilled by media social interaction, pass time, habit, information, entertainment Other Needs - fulfilled by new media time shifting meeting people

June 05, 2003, Enschede Pragmatic & Entertainment Learning Webs Pragmatic Web Sites Entertainment Web Sites gain attention gratification motivation learning often visit

June 05, 2003, Enschede Learning Webs Educational needs educational effectiveness organizational-context – environment sub factor Individual’s use of a technology easy of use oriented to personal engagement Motivation & Uses-&-Gratification factors four cyberpsychological dimensions motives for using the Internet

June 05, 2003, Enschede Web design features Inverted pyramid (Nielsen, 1996) users don't scroll users don’t really read, they scan web pages User is on focus - user centered-design philosophy & process guidelines Visibility Memory load Accessibility / Orientation Satisfaction

June 05, 2003, Enschede Cyberpsychological features Internet - interactive / social & informational / task – oriented dimensions for users Media perceptions - nonverbal cues Communication satisfaction

June 05, 2003, Enschede On-line community development to know what community wants to understand the limitations of community to support social interaction & community evolution to pay attention to the design of the software

June 05, 2003, Enschede Recommendations for developing of learning web Clear purpose Know the users Involve users Visual Design & Visibility Accessibility, Orientation/ Navigation Memory Load Satisfaction Legibility & Language Communication tools Interaction dialog, Chat Feedback, Message format Policies for: Security, Privacy, Copyright

June 05, 2003, Enschede Learning Webs Clear purpose Know the users Satisfaction Involve users portal structure of the Learning Webs many possibilities mastering skills as computer & Internet users, skill exchanges educational sites chat rooms, & , Communication tools Interaction dialog Visual Design & Visibility Memory Load & Archives, Accessibility Legibility & Language Policies for: Security, Privacy, Copyright

June 05, 2003, Enschede Study could be continue How many students from Bulgaria use the Internet at all How students transfer their knowledge in skills from Cyberspace and Virtual. More in detail to be considered motivation - the Internet offers too many possibilities. …