Unit 4 – Design and produce multimedia products AO1 – Review several existing multimedia products Mr Farmer

Learning/Lesson Objectives We Are learning To (WALT): Evaluate existing Multimedia Products. What I am Looking For (WILF): 3 Evaluations that contain: – The good and not so good features of the multimedia product – The aim of the multimedia product and details of how the aim is meet – The target audience of the multimedia product – Details of possible improvements to the multimedia product.

Assessment Criteria PassMeritDistinction Candidate lists and gives an explanation of the good and not so good features of three different multimedia products. Candidates identify the aim of the multimedia product. Candidate gives a detailed explanation of the good and not so good features of at least three multimedia products, and suggests possible improvements. Candidates identify the aim and the audience of the multimedia product. Candidate gives a thorough explanation of the good and not so good features of at least three multimedia products, and suggests a range of valid improvements to help the product meet its aims.

Evaluating Multimedia Products Source of multimedia product – This should be a working hyperlink to the multimedia product you are evaluating. – Copy and paste the website address and press Enter. Alternatively select what you have copied and then go to Insert > Hyperlink.

Evaluating Multimedia Products Target Audience – Age Group – Gender – Educational Level – Family Size – Income Level – Location – Marital Status – Occupation – Hobbies/Interests

Evaluating Multimedia Products Purpose – Provide information – Change Behaviour – Attract Attention – Persuade the user to purchase a product – Persuade the user to join something – Entertain or engage the user – Teach specific skills

Evaluating Multimedia Products Technical details – File Format: Shockwave Flash File (SWF), PowerPoint Presentation (PPT), Audio Video Interleave (AVI), Windows Media Video (WMV), Flash Video (FLV). – File Size: Size of the product in KB or MB – Dimensions: Size of the product in Pixels (Px) – Loading Speed: How many seconds (Elephants) does the product take to load.

Evaluating Multimedia Products What are the main features/activities of the product? (Insert screenshots if possible) – You need to print screen and describe each scene/section/feature of the multimedia product.

Evaluating Multimedia Products Colour – how well do the colours work? – How appropriate are text and background colours? Are text colours clearly legible against the background image and/or colour? – How do text, links, hyperlinks, visited link colours and background colours, complement each other? – Is the use of different colours appropriate? Are there too many or too few colours? – How effective are the colours used on different scenes in the product?

Evaluating Multimedia Products Text – how effective is the text? – How appropriate is the amount of text on each scene? For example, is there too much or too little text? – How appropriate is the text layout on each scene? – How easy is it to read the text? For example, is the text style (font type, font size) appropriate?

Evaluating Multimedia Products Images – how well do the images work? – How appropriate are the number of images for the type of product and for the target audience? – How do images attract the viewer’s attention? Are images distracting? – How well do the images relate to the text? – What is the quality of images? How clear is any text on images? Is the text clearly readable? – Are images positioned appropriately on each page in relation to other content? – Have flashing images been used? Would these be appropriate for anyone with visual difficulties? – Are the size of the images used appropriate?

Evaluating Multimedia Products Sounds – How well do the sounds work with the other elements of the product? – How relevant is sound to the product and target audience? – If sound is playing continuously, how easily are users able to adjust the volume or switch off the sound? If sound is used continuously, is this appropriate? – Are any links to the sound clips clearly visible? Is it clear to users how to load the sound clip? – How clear is sound clarity? Is the sound volume of different clips consistent or are there large variations in volume? – How appropriate are the lengths of any sound clips? – How well do sounds synchronise with video clips – What is the impact of the sound clip on the listener? – How appropriate and effective is any narration?

Evaluating Multimedia Products Video - How well do the videos work with the other elements of the product? – How relevant are video clip(s) to the product and target audience? – How easily visible are any link(s) to the video clips? Is it clear to users how to load the video clip? – How quickly does the video clip load? – How appropriate is the length of any embedded video clips? – What is the film quality? – How appropriate is the use of associated sound/music/voice? – If applicable, does the video clip contain the appropriate playing buttons (e.g: pause, rewind, forward, stop)?

Evaluating Multimedia Products Animation- How well do any animations help the product achieve its aims? – Is the animation fast or slow? – Is the size of the animation appropriate? – Is the position of the animation appropriate? multimedia product How well do any multimedia products help the product achieve its aims?

Evaluating Multimedia Products Navigation - How well did the navigation work? – How clear is the navigation? Is the interactivity used appropriately and effectively? – How clearly visible are links to all other pages/sections of the product? Are buttons/links available for the user to return to a previous page or go back to previously visited pages/slides/screens? – Are all hyperlinks clearly visible? Do hyperlinks remain visible whilst the user is navigating the product? – How quickly do links load? – Is the use of anchors (e.g. named anchors, return to top) appropriate? – If anchors have not been used (e.g. on long pages), should these have been included? – How quickly do linked items (e.g. web pages/slides/objectives) load? multimedia product How well do any multimedia products help the product achieve its aims?

Evaluating Multimedia Products Interactivity - How well could you interact with the product? – Do you have to press a button to make the multimedia product play? – Does the multimedia product play automatically? – Does the multimedia product loop? – Does the multimedia product contain links? – Can you interact with the multimedia product? – If there is sound, can you control the volume or pause it? multimedia product How well do any multimedia products help the product achieve its aims?

Evaluating Multimedia Products Good Features – Images (size, layout, quality) – Colour – Text – Size – Position – multimedia product techniques – Sound – Length

Evaluating Multimedia Products Not so good features – Images (size, layout, quality) – Colour – Text – Size – Position – multimedia product techniques – Sound – Length

Evaluating Multimedia Products Improvements – Images (size, layout, quality) – Colour – Text – Size – Position – multimedia product techniques – Sound – Length

Evaluating Multimedia Products Which three (or more) features you would include in your own designs? – I would include fade and zoom effects in my multimedia product as they help grab the audiences attention. – I would use sounds to help convey the message of the multimedia product – I would use lots of bright colours in my multimedia product to ensure it caught the audiences attention.

Evaluating Multimedia Products Which three (or more) features you would avoid in your own designs – I would avoid using images that were un- relevant to the content of the multimedia product. – I would avoid using so many sections, keeping my multimedia product shorted and more to the point. – I would avoid using to many different images.