Supermarket Behaviour! SEN My Changing World

Supermarket Behaviour! Are supermarkets alike? In an important way they are; they are trying to get us to spend as much money as possible.

As you come in Flowers: they look pretty, smell nice and look fresh (so you think everything in the supermarket is fresh). Grab-and-Go: these products draw in the customer who just wants a sandwich for lunch. To tempt them, the surrounding shelves have prepared fruit, individual cakes, sweets and magazines.

Inside the supermarket Endcap display: these are foods or other products put on the ends of the shopping aisles. Quite often they are on offer, for example buy one, get one free. Deli or coffee bar: the idea is to make you relax and feel you are doing something enjoyable. Cookery demonstration or food sampling: these slow you down and introduce you to new products (temptations).

Be careful! Centre aisles have canned goods, cooking ingredients and general goods – this brings the customer deeper into the shop. At the back of the store you find milk, cream, meat and fish – everyone needs these products, but they make you walk a long way to get them. (Hopefully you will put lots of extra things in your trolley as you go.)

Tips for shopping Always have a shopping list. Stick to the list. Don't go shopping when you are hungry. Think before you buy those special offers. Check sell-by dates – take from the back of the display.