Outreach by Design: Creating and Managing Your Toolkit Disability Services 2012 AHEAD Conference

Disability Services 2012 AHEAD Conference Outreach by Design: Creating and Managing Your Toolkit Susan A. Aase, J.D., M.S.Ed. Cynthia Fuller, Ph.D., L.P. Gracie Hyland, M.Ed. Linda Wolford, M.S. July 11, 2012

Disability Services Video

Agenda Introduction/Overview Outreach Toolkit Presentations and Trainings Orientations and Resource Fairs Events Marketing and Messaging Wrap-Up/Evaluation

Types of Disabilities Learning Outcomes Have an opportunity to assess your outreach efforts. Take home strategies for conceptualizing, developing, implementing, and evaluating effective outreach. Acquire marketing, education, and training tools that can help you assemble your outreach toolkits.

Outreach by Design Your Outreach Experiences

A 5x6 graph titled “Outreach Design Template” is shown on the middle of the screen. Columns across the top read: “type”, “dates”, “staff”, “logistics” and “partners”. Rows along the side read: “Presentations/trainings”, “orientations/resource fairs”, “events”, and “marketing/messaging”.

Household Toolkit A picture of an open toolbox which shows various tools inside. Tape measurer Hammer Pliers Nail

Green folder labeled “Presentations and trainings”. Yellow folder labeled “Orientation and Resource Fairs”. Light green folder labeled “Events”. Maroon folder labeled “Marketing and Messaging”. A manila folder labeled “Outreach Toolkit” is pictured open with 4 arrows leading to different colored folders which list different outreach categories. Outreach Toolkit Presentations and Trainings Orientations and Resource Fairs Events Marketing and Messaging

Presentations and Trainings Design Assess needs Determine content Select methods

Sample Toolkit Training Modules Social Justice Model Case Scenarios Access Environments Disability-Specific Content Media Activities DS Mission

Presentations and Trainings Deliver Assess facilities and equipment Share agenda Engage audience Use Presentation Outline (Minute-by- Minute)

A screen shot of a template is shown. On the header of the template it has 3 spaces at the top listed Title”, “Date/Time/Location”, and “Presenters”. Within the template there are 5 categories: “Min”, “ Time”, “Activity”, “who” and “materials.” This template is an example of something a staff person may use to develop a minute by minute schedule for a presentation.

Presentations and Trainings Evaluate Obtain feedback (immediate and delayed) Process results Incorporate results into future planning

A document titled “Program Evaluation” is shown on the screen. Reference handouts for electronic copy.

A photo of the U of M’s Diversity Resource handout available on campus. On the handout there is a picture of a tall bridge shaped into a “M” in maroon and gold colors. “Thrive” is written vertically on the right side of the photo. A picture on the university of Minnesota campus of students moving into dorms. There is a picture of the mascot “Goldy the Gopher” on a poster in the picture located on the left side of the screen. The poster reads “Welcome Home!” Orientations and Resource Fairs Student Orientations Faculty and Employee Orientations Resource Fairs

A picture in front of Northrup Hall at the University of Minnesota shows a camera filming Signmark, a deaf rapper. Events Signmark Deaf/Hard of Hearing Day Mental Health Awareness Day Social Justice Film Festival Access Achievement Awards

A snap shot of the U of M Disability Resources page is shown. The opening page of the website shows the “faces of disability” campaign. Rachel Garaghty, a graduate student, is pictured in her wheelchair. Kelly Blankenship, a U of M women's hockey player, is pictured by the ice arena. Marketing and Messaging Campaigns Websites Videos Displays: Banners, Signs Brochures: Compelling Facts Card Give-Aways Newsletters Reports

Questions? Wrap-Up

Evaluation Thank you for your participation! Please complete the evaluation.

Thank You! Susan A. Aase, J.D., M.S.Ed. Associate to the Director and Outreach Coordinator, Disability Services Cynthia Fuller, Ph.D., L.P. Associate Director, Student Services, Disability Services Gracie Hyland, M.Ed. Associate Education Specialist, Student Services, Disability Services Linda Wolford, M.S. Manager, Student Services, Disability Services