May 16th, 2012 Comparison Shopping Roadmap Sample

Step 1 – List Your Products on Google Product SearchGoogle Product Search Here is a search for one of your products on Google Product Search: Your Logo

Google Product Search Benefits: 1.Free Traffic 2.Helps you to determine how well your site converts 3.Helps you to identify your best sellers How Can CPC Strategy Help With This Process? 1.We will help you to export your data feed from your platform 2.We will ensure that your products get live on Google Product Search 3.We will stay up to date on Google Product Search changes to ensure that your products get maximum exposure Your Logo

Step 2 – List Your Products on Bing ShoppingBing Shopping While Bing Shopping does not send nearly as much traffic as Google Shopping, it is free and it does generate occasional sales. Step 3 – List Your Products on PriceGrabberPriceGrabber While PriceGrabber is a paid engine (you pay per click), you can bid $0.01 on all your products. The only challenge here is that PriceGrabber’s categorization is very tedious so the feed can take a few weeks to setup properly. Your Logo Find out why in your comparison shopping roadmap.

Step 4 – Evaluate Conversions To Determine Paid CSE Expansion We will evaluate your performance on Google/Bing/PriceGrabber to determine the appropriate time to expand onto the paid Comparison Shopping Engines. The paid CSEs are much more challenging because we have to scale out your traffic at a rate that is profitable for your business. Here are the top 4 paid Comparison Shopping Engines: Your Logo

Step 5 – Profit Our long term goal is to build profitable campaigns for you on all of the CSEs. Here is graph we put together which shows you the traffic levels for the top 10 CSEs : Your Logo

CPC StrategyCPC Strategy is a full-service comparison shopping engine (CSE) agency. We used to work at PriceGrabber.com but we now we work for you.PriceGrabber.com Our comparison shopping studies and articles have appeared on blogs and industry publications such as Internet Retailer, Website Magazine, GetElastic, Amazon Seller Support, and Auction Bytes.Internet RetailerWebsite MagazineGetElasticAmazon Seller SupportAuction Bytes We’re sending you this roadmap because we think our solution would be a good investment for you. Your Logo

Are you meeting with the rest of your team? Our presentation is less 3 minutes and should give your team a great overview of our services: (click to view in your browser) Your Logo