Chapter 6 Advancing the Cause. Chapter Overview Lesson 6.1 Community Service Lesson 6.2 Sports Camps Lesson 6.3 Workshops.

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Presentation transcript:

Chapter 6 Advancing the Cause

Chapter Overview Lesson 6.1 Community Service Lesson 6.2 Sports Camps Lesson 6.3 Workshops

Lesson 6.1 Community Service

Media focuses on _________ publicity Contract disputes Multi-million $ contracts Athletes involved in drugs and gambling Athletes use extra ______ & _______ to support events Mia Hamm Created research foundation on bone marrow disease Brother died from this

Raising Awareness Organize special _______ Become _________ Take part in ________ Contribute $

Tournaments for Charities Popular with _____ and ____ Tiger Woods Williams World Challenge Benefited inner-city kids

Foundations Organizations established to __________, assist, or finance other institutions or programs Are ________, charitable, or _______ in nature Petty Fleming, Troy Aikman, Bonnie Blair, Mia Hamm, Tiger Woods

Lesson 6.2 Sports Camps

Popularity of Camps Headed by ______ athletes or coaches Believe they will learn from the ____ Contact in the college or pro world Parents help their children climb the ladder of sports success A lot of money is spent on _______ camps

Camp Expectations _________ Food Specific schedule _______ star lessons Safe facilities ______ setting or college campus

Camp Marketing Quality for the _______ Promotion materials must be ________ and accurate Solicit for sponsors Effective presentation Sponsor can expect: Positive public relations _________ Advertising space Sponsorship banners, posters, and fliers to create goodwill

Camp Promotion __________ determined Sponsored determined _______ staff Create registration process _______ the camp Promotion campaign Radio, TV contests, interview, giveaways Camp __________ ________ promotion Encourage articles Personal interest stories

Lesson 6.3 Workshops

Targeting Specific Skills ________ camps organized over 5-14 days Clinics concentrate on _________ skill Lower cost 1-2 day clinics Overnight workshops

Workshop Sponsorships $ needed for: Featured athlete Lease the space Keeps _________ fees down Sponsors require details about the workshop Include sponsors in ______ advertising Sponsor contribute products to ____________ Free soccer balls or pens with company logo

Advertising Workshop can ___ due to insufficient advertising _______ should be conducted in the workshop area Many ways to advertise

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