Chapter 6 Advancing the Cause. Chapter Overview Lesson 6.1 Community Service Lesson 6.2 Sports Camps Lesson 6.3 Workshops.

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Presentation transcript:

Chapter 6 Advancing the Cause

Chapter Overview Lesson 6.1 Community Service Lesson 6.2 Sports Camps Lesson 6.3 Workshops

Lesson 6.1 Community Service

Media focuses on negative publicity Contract disputes Multi-million $ contracts Athletes involved in drugs and gambling Athletes use extra time & money to support events Mia Hamm Created research foundation on bone marrow disease Brother died from this

Raising Awareness Organize special events Become spokespersons Take part in campaigns Contribute $

Tournaments for Charities Popular with golf and tennis Tiger Woods Williams World Challenge Benefited inner-city kids

Foundations Organizations established to maintain, assist, or finance other institutions or programs Are educational, charitable, or social in nature Petty Fleming, Troy Aikman, Bonnie Blair, Mia Hamm, Tiger Woods

Lesson 6.2 Sports Camps

Popularity of Camps Headed by famous athletes or coaches Believe they will learn from the best Contact in the college or pro world Parents help their children climb the ladder of sports success A lot of money is spent on summer camps

Camp Expectations Lodging Food Specific schedule Personal star lessons Safe facilities Rural setting or college campus

Camp Marketing Quality for the money Promotion materials must be exciting and accurate Solicit for sponsors Effective presentation Sponsor can expect: Positive public relations Visibility Advertising space Sponsorship banners, posters, and fliers to create goodwill

Camp Promotion Location determined Sponsored determined Hire staff Create registration process Publicize the camp Promotion campaign Radio, TV contests, interview, giveaways Camp brochures Ongoing promotion Encourage articles Personal interest stories

Lesson 6.3 Workshops

Targeting Specific Skills Sports camps organized over 5-14 days Clinics concentrate on specific skill Lower cost 1-2 day clinics Overnight workshops

Workshop Sponsorships $ needed for: Featured athlete Lease the space Keeps participants fees down Sponsors require details about the workshop Include sponsors in media advertising Sponsor contribute products to workshops Free soccer balls or pens with company logo

Advertising Workshop can fail due to insufficient advertising Research should be conducted in the workshop area Many ways to advertise

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