Monday, April 26  Chapter 6 together  Create “camp” brochure

Advancing the Cause Chapter 6

On your sheet:  What is a foundation?  Organization that is established to maintain, assist, or finance other institutions or programs that are of an educational, charitable, or social nature.

Camps  Why do young people participate in camps in the summer?  Develop skills  Interested—no time during school  If hosted by celebrity, they think they can “get their foot in the door”  Why do parents like them?  Personal lesson with superstar  Location  Get rid of kids for the week?????

What would draw more attendance to the camp?  Your ideas…

Ways to enhance camp’s potential to be successful…  Strong promotional campaign:  Involvement of athletes  Testimonials  Strong media coverage

Things a camp can do to advertise services…  Variety of media and methods:  Radio announcements  Local TV ads  Contests  Press releases  Interviews  Giveaways (t-shirts, sunglasses, etc. w/ sponsors)  Community appearance

Difference b/w camp and clinic…  Clinic—  Shorter time frame  Concentrate on 1-2 skills  Introduce a sport to beginners  Lower costs  Another name would be a “workshop”

Targeted advertising…  Magazines & E-zine  Read by enthusiasts  Greater audience  Need greater lead time for magazines  Mailings & Brochures  Direct mail—expensive; but, sent to researched group of customers—more success

Back Side…  Create a camp ON YOUR OWN  Use the class period to finish

Tuesday—Create “camp” brochure Make it good—put some time & thought into it  Should include AT LEAST:  Name of Camp  Dates  Times  What will they learn?  Testimonial(s)  Other important information  Age groups  Sample day?  Type of Camp  Location  PRICE  What do you provide?  Meals included?  Need to bring equipment?  Sponsors should be listed somewhere (if you have any)