Our sridharsolur

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice., Evolution of computing Connected Devices Content Commerce Content Commerce Community Content Commerce Community Context Million Billion Billion Content Commerce Content Commerce Community Devices Data Context App Store MultiOS Devices App Store MultiOS Glass SlabsEnchanted Objects

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice., Unprecedented Time-to-Market AugSeptOctNovDec’14JulMayJunAprMar ‘14 Executive Proposal Sale Period

4, “ ” Fashion is Technology is what you carry. what you wear ;

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice., The Michael Bastian Chronowing + Michael Bastian Inspired HP Designed & Built Apps for both Apple and Android MICHAEL BASTIAN Chronowing Fashionable Distinctive, Digitally Connected Customized Packaging HP Smart Cloud & Service Push Software updates to Apps & Watch Alerts / Notifications (e.g. SMS, , Phone calls, Calendar Appts) Content Feeds (News, Weather, Sports) Device Status (Battery, Wi-Fi, etc) Winner of the CFDA Menswear Designer of the Year Award – 2011 Nominated for the CFDA Menswear Designer of the Year Award in 2008–10, 2011 & 12

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice., Unprecedented Time-to-Market Announcement Sketching and Design Prototyping Kick-Off AugSeptOctNovDec’14JulMayJunAprMar ‘14 Start Engagement Sale Period

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice., Amazing industry response To single interview with Women’s Wear Daily, resulting in 300M+ Impressions Sources: Buzzsumo, Netbase, Topsy, Twitter, Woldle Over 300 articles Shared more than 140k times Most Frequent Descriptors STRIKING DESIGN LUXURY BEST LOOKING 11, K491,598 STYLISH HOT INSANELY- BEAUTIFUL CEO of T-Mobile Key Bloggers Consumer Sentiment Negative 115, 5% Positive 2023, 95%

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice., Content Meets Product Engineeredby.hp.com Michael Bastian Chronowing

9, be more “ ” The next era of computing is moving beyond glass slabs t o a world where anything can than what it i s.

10, enchanted objects “ ” The era of that are accessible to everyone are here.

, 11 Where we need to what you need to know, helping you to prioritize in an information- overloaded world. amplify “ ”

12, Embrace, work with, and reveal the of our brands. “ ” idiosyncrasies

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice., Summary What you wear is fashion, what you carry is electronics Emotion is the killer app Don’t apply the rules of mobile to the world of wearables and IOT Jewelry is timeless, technology is ephemeral Less is more – Amplify only the essentials. Contextualize the notifications

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Questions?