App Development by Platform

 $$$ Profit  Windows 8  Ubuntu  Android  Mac  iOS

 Which platform are users spending money on and how much?  Things not considered:  Price of apps purchased  Type of apps purchased  Number of competing developers on the platform  Cost of marketing  Cost of developing

 App store terms comparison  Survey:  Distributed via the web, social media  ~1000 samples for a +/-3% margin of error  User buying habits  User demographics  Statistic model based on census data and installed user base

 $ worth of prizes for random drawing  1-2 Months  Week 1: Design the survey  Week 2: Distribute the survey  Weeks 3 and 4: Compile results  Remaining time: Analyzing and reporting

 To get a snapshot of the market  Use the data to make decisions  Improve upon the process  Repeat periodically as the market changes

 Helal, Abdelsalam A, Raja Bose, and Wendong Li. Mobile Platforms and Development Environments. San Rafael, Calif.: Morgan & Claypool, Internet resource.  Apple Inc. iOS Developer Program. n.d. 30 July  Apple Inc. Mac Developer Program. n.d. 30 July  Google. Google Play Store. n.d. 30 July  Canonical Inc. Ubuntu Software Center. n.d. 30 July developer.ubuntu.com/publish  Microsoft. Windows 8 App Store. n.d. 30 July msdn.microsoft.com/en-us/library/windows/apps/