EDU NOW! Zac Burac November 21, 2013 Joel Janke Business 240 Josh Steinegger.

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Presentation transcript:

EDU NOW! Zac Burac November 21, 2013 Joel Janke Business 240 Josh Steinegger

EDU NOW! Mobile app for colleges and universities Professional firm located in Milwaukee, WI Projected launch date Spring 2014 Innovative product Product and Services Combines information sources Websites School portals Personalization Customer service Mission Statement EDU Now’s purpose is to provide simple, effective, and efficient college information made instantly accessible to faculty, staff, students, and anyone seeking information about the institution. Additionally, we will provide a thorough customer service experience to complement the product they receive. Together, we will expand our ability to provide a quality, professional product that delivers a great benefit to all who use it.

Marketing Strategy Product/Services Combines information sources Personalized Price Based on enrollment Free to students Marketing Strategy Place App Store Google Play Promotion Trial offer Conferences Word-of-mouth Market Analysis Mobile app market Thriving Competitive School app market Uninhabited Room for growth Industry Analysis Self-run apps Created by college Run by students School Website/Portal No mobile app Company Analysis Organize aspects of college life Targeting various roles Goals Penetrate mobile app market Establish credibility Serve southeastern Wisconsin EDU NOW! Customer Analysis Students Grades, Tuition, Events Faculty Classes, Meeting, Events Administration Financials, Conferences

S.W.O.T. Analysis Strengths Expert Staff Time Resources Overall Cost Weaknesses Location Brand Recognition S.W.O.T. Analysis Opportunities Growth Market Control Threats Competition Colleges Online Schooling Target Market Primary Research Ages Secondary Enrollment growth Growth of app market Evaluation Business Customers Essential to school Easy to contact Help Usage numbers Individual Members Easy to use Routine use Improvements Three Common Questions 1) What medium is the best way to communicate between faculty and students? 2)Why do we feel that our product will succeed in an apparent saturated market? 3)How will we be able to determine how our product is successful?

EDU NOW! Any Questions?