PILIPNAS SHELL PETROLEUM CORPORATIONCONFIDENTIAL VALENTINE PROMO 1 01/02/11

PILIPNAS SHELL PETROLEUM CORPORATIONCONFIDENTIAL OBJECTIVE OF THE PROMOTION Further strengthen and increase volume of V-Power family Increase Shell V-Power Nitro+ volume by 10% Increase Shell V-Power Nitro Racing & Diesel by 7% Achieve redemption rate of 35% upgrade maingrade users (FS Gas) to Shell V-Power Nitro+ Provide a compelling offer in time for the Valentine’s season

PILIPNAS SHELL PETROLEUM CORPORATIONCONFIDENTIAL PROMO MECHANICS - CUSTOMER Promo runs from February Per DTI NCR permit no. XXX XXX Valid only at participating Shell stations in Metro Manila For every Php2,000 single or accumulated purchase of Shell V-Power Nitro+ Gasoline; Shell V-Power Nitro+ Racing; and Shell V-Power Nitro+ Diesel entitles a customer to get (1) free Kitkat Chunky For combination purchases of Shell V-Power Nitro+ and Shell V-Power Nitro+ Racing, customer needs to meet minimum purchase requirement of Php2,000. Offer can be redeemed by presenting the original single or accumulated receipts in the station where the fuel was purchased. Same site redemption. Fleet card holders may join this promo Lost or damaged original receipts will not be replaced or honored. Redemption period shall be up to sixty (60) days from the end of the promo period. (same site redemption only). 3 27/01/11

PILIPNAS SHELL PETROLEUM CORPORATIONCONFIDENTIAL PROMO MECHANICS - RETAILERS 4 27/01/11 Ensure that the redemption log is properly filled up and submitted to Melanie Inocencio on 15-March Once customers receive their free item, ALWAYS stamp the receipt as CLAIMED. Duplicate receipts should not be issued to customers to avoid re-use of receipts. Please note that Shell will not accept RETURNS or BUYBACKS Once the promo has ended, Shell will reimburse the retailers for their original total allocation. Note however, that Shell may not fully reimburse the retailers, if: - Retailers exceed their original allocation; - Retailers who fail to distribute at least 95% of their total allocation, actual number of Kitkat given to qualified customers will be the basis for reimbursement. Incomplete/questionable entries in the redemption form will not be acknowledged and may warrant a claw back. Last day of submission of the redemption form will be on 15-March Late submission will no longer be processed.

PILIPNAS SHELL PETROLEUM CORPORATIONCONFIDENTIAL ADDITIONAL REMINDER TO RETAILERS 5 27/01/11 1. Nestle will start its delivery on 07-Feb 2014, this will be on a per hub basis 2. Cost per item of Kitkat (chunky) is Php Kindly forward all payment to your respective hubs within 15 days from the day of delivery – payment details to follow. 4. Attaching the file for your respective allocation and hubs

PILIPNAS SHELL PETROLEUM CORPORATIONCONFIDENTIAL WHAT DO WE WANT TO TELL OUR CUSTOMER? Key message to communicate: Shell thanks our customers for their continued patronage with an attractive and relevant, high value offer. Reasons to believe: Because Shell is giving customers free Kitkat (chunky) for every Php2,000 fuel purchase. What do we want customers to think & do? Think I get a really good deal with Shell because I get free Kitkat (chunky) for my fuel purchase. It makes it worth it to go back to Shell more often. Do: Gas up at Shell every time so I can avail of the free Kitkat (chunky) 6 October 21, 2015

PILIPNAS SHELL PETROLEUM CORPORATIONCONFIDENTIAL PROMO COLLATS – ALL SITES WILL BE PROVIDED WITH FLYERS AND PRESENTER CARDS 7 01/02/11

PILIPNAS SHELL PETROLEUM CORPORATIONCONFIDENTIAL FORECOURT SPIEL 8 Sir, baka gusto nyo pong subukan ang Nitro+ Racing/SVPN+ Diesel natin? N Good morning, sir/maam! Ako po si. Aling Fuel po ang gusto nilang ikarga? (SMILE ) Salamat po! Ingat kayo. Value Add Service** *Siguruhin tama ang produktong ikakarga upang maiwasan ang misload “Start na po natin ang karga ” **Value add Service: Peak – Windshield Cleaning Off Peak – Engine Check Sasabihin ng customer kung ano ang ikakarga nila FS or SVPN+? Fuel Save SVPN+ Sir/Ma’am, tamang-tama buwan ng mga puso. Gusto Niyo po ba makakuha ng libreng chocolate? Next time sir, try po natin ang Racing “Kung nasiyahan po kayo sa aking serbisyo, maaring magabot ng feedback sa website na ito <Ituro ang resibong may bilog ang website at ang ship to number>, may chance po kayong manalo ng PhP 5,000 worth of FUELS”” Kunin ang bayad at iprocess ang payment. Iabot ang Resibo at sukli.

9 01/02/ 11