SAFETY ON THE STREETS Your SAFETY in your hands March 23, 2015 By Team Du Monde

Sana Mahmud Master’s Student International Development Studies Papa Ndiaye Master’s Student International Development Studies Toluwani Adekunle Master’s Student International Development Studies Sanusi Shehu Master’s Student Mechanical Engineering TEAM DU MONDE

 College women 4 TIMES MORE LIKELY to be sexually assaulted (Ohio University, 2015)  19% OF UNDERGRADUATES FEMALES experienced attempted or completed sexual assault SINCE ENTERING COLLEGE (CDC, 2012)  37.4% OF FEMALE RAPE VICTIMS were first raped between AGES (CDC, 2012)  80% OF RAPE & sexual assault cases GO UNREPORTED to police (Bureau of Justice Statistics, 2014) EVIDENCE

Safety on the Streets Search SAFETY ON THE STREETS (SOS)

Safety on the Streets Search I NFORMATION C AUTION A LERTS R EPORTING

Search SAFETY MEETS INNOVATION  Safe route suggestion  Real time data update  User generated data  University and Police records C aution

Search My Guardians A LERTS

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Detail of Event: Search Report Save R EPORTING Audio Recording Camera Video Recording Location: Time: Description:

Search SOS of the week Counseling Services Education Legal Services Resources I NFORMATION Did you know? Close View It is estimated that only 5% of sexual assaults on college campuses are reported, making …

 Social Media (Facebook, Twitter, YouTube)  Marketing  Anonymous reporting  Community support for users  Quarterly infographic publications INCORPORATING NEW MEDIA

Education & Awareness External Device Safe Route Suggestion Emergency Alerts Reporting Safety on the Streets Circle of 6BSafe Stiletto COMPETITORS

 Free application  $40 for bracelet REVENUE STREAMS SALES OF DEVICE

 Partnerships with mutual goals  SOS can be paired with any other applications  Profit sharing with host application companies PARTNERING WITH OTHER APPS

 Discounted prices through school’s account  Package contracts:  Licensing code  Customized content  Customized design  Sexual assault orientation and training services CONTRACTS WITH COLLEGES & UNIVERSITIES U Safety on the Streets Search

Time (Weeks)Cost ($) Information18,000 Route/Data Acquisition648,000 Notification (with the secret SOS)864,000 Website424,000 Total19 (~5 Months) 144,000 RN 42 Bluetooth Battery Wristband Button Programmer Total = $35 /device APP/WEBSITE SECRET SOS Social Media Posters Colleges/Universities Events T-Shirts Total = $10,000 MARKETING COST ANALYSIS

 The newness of the language and setting can make study abroad students particularly susceptible to violence. - Harvard OSAPR  Those on campus who may be marginalized […] may include immigrant women, or international students. - Ann Fleck-Henderson  Cultural differences and different standards and definitions.  Underrepresentation in Literature DIVERSITY ENHANCEMENT INTERNATIONAL STUDENTS

 Detailed and exhaustive explanation of types of sexual assault and exhaustive examples  Virtual training on sexual assault using visual aid  Simple verbiage  Offer content in different languages  Appropriate resources in information and awareness such as National Immigrant Women’s Advocacy Project (NIWAP) DIVERSITY ENHANCEMENT INTERNATIONAL STUDENTS

THANK YOU! Safety on the Streets Search

 Brick and Mortar  College bookstores  Online  Website  Online retail Stores (i.e. Amazon, Ebay)  Partnering companies  Mobile  Android Marketplace  IOS app store SALES CHANNELS

 Online  Social Media  Website  Colleges and Universities  College websites  Partnering companies MARKETING STRATEGY

REVENUE STREAMS