Work done by:  Cindy Fuzeiro  Maria João Oliveira  Susana Ferreira

Nestlé’s History The key factor which drove the early history of the enterprise that would become The Nestlé Company was Henri Nestlé's search for a healthy, economical alternative to breastfeeding for mothers who could not feed their infants at the breast. Nestlé's first customer was a premature infant who could tolerate neither his mother's milk nor any of the conventional substitutes, and had been given up for lost by local physicians. People quickly recognized the value of the new product By the early 1900s, the Company was operating factories in the United States, Britain, Germany and Spain. In 1904, Nestlé added chocolate to its range of food products after reaching an agreement with the Swiss General Chocolate Company The end of World War I brought with it a crisis for Nestlé. Government contracts dried up following the cessation of hostilities, and civilian consumers who had grown accustomed to condensed and powdered milk during the war switched back to fresh milk when it became available again The effects of the onset of World War II were felt immediately by Nestlé. Profits dropped from $20 million in 1938 to $6 million in The close of World War II marked the beginning of the most dynamic phase of Nestlé's history. Throughout this period, Nestlé's growth was based on its policy of diversifying within the food sector to meet the needs of consumers. Finally, Nestlé management reached the decision to diversify for the first time outside the food industry. In 1974, the Company became a major shareholder in L'Oréal, one of the world's leading makers of cosmetics.

The World of Nestle Nestlé: ♠ is the largest food and beverage company in the world. It is also well on its way to becoming world leader in nutrition, health and wellness. ♠is a Swiss company, founded in 1866 by Henri Nestlé. ♠invests around CHF 1.5 billion in Research and Development every year. ♠markets its products in 130 countries across the world. ♠ manufactures around 10,000 different products and employs some 250,000 people. ♠ Nestlé sells over a billion products every day.

Nestle: “Good Food, Good Life” N utrition is only one aspect of “Good Food, Good Life“. Consistent quality and safety, as well as value-for-money and convenience, all play a part. Above all, great taste is fundamental to our products andour consumers‘ appreciation of good food. More than ever before, Nestle’s putting their priority on foods and beverages that contribute to nutrition, health and wellness – for everyone, and that includes babies, growing children, senior citizens and other people with special dietary needs. The best-known global brands include Nescafé, Nestea, Maggi, Buitoni, Purina and of course Nestlé itself. Other brands also sell in many countries – for example, Milo, Nesquik, Nespresso, Kit Kat, Smarties, Polo, Friskies, Perrier and Vittel. The total number of brands – including local brands – reaches into several thousands. They sell their products in all four corners of the world at millions of different points of sale. People can buy Nestlé products in schools, offices, hotels and airports. Nestlé operates in many countries and in many cultures throughout the world. This rich diversity is an invaluable source for our leadership, and also for broadening our employees’ experiences. Benefiting local economies -“Investments have to be good for the country as well as good for the company.“ This has been a fundamental Nestlé belief since the start of the company. Nestlé typically starts operations in developing countries with dairy products and, as a result, operates as a kind of development agency to enable local farmers to create a modern dairy industry. The best way of doing business is investing in the skills of people in each country, creating long term relationships of trust with employees, suppliers, business partners, governments, and society as a whole.

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