AD DISSECTION BY: ASHLEY ABERNATHY, BROOKE THOMPSON, ZACH TEETS

BANDWAGON APPEAL

Purpose- Says that these shades of eye shadow are the shades that everyone will be wearing this spring. Propaganda Techniques- Bright colors, rainbow zebra, women wearing the shades of eye shadow, all used to catch your eye and stand out. Target Audience- Teens, Women. It is creating a particular want by saying that these are the colors of eye shadow that every women will be wearing for spring and if you want to fit in you need to wear these colors as well.

SEX APPEAL

Purpose- Saying that if men use this cologne they will look like the model and it will make them attractive. Propaganda Techniques- Male model who looks tan and fit. Dull background to better emphasis the model. The cologne bottle is a bright color so that it stands out to the consumer. Target Audience- Men

APPEAL TO AUTHORITY

Purpose- because Katy Perry is in it, they think someone would be more likely to try these chips because people think she is good looking and want to be like her. Propaganda Techniques- red lipstick and red back round to match the chip bag so it will catch your eye more. She’s also licking the bag to maybe make you think that they’re just that good. Target Audience- Anyone.