1 UKOLN is supported by: This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence This excludes images The Benefits of Amplified Events University of Bath Green Impact seminar series, Thursday 17th November 2011 Marieke Guy and Brian Kelly, UKOLN

222 You are free to: copy, share, adapt or re-mix; photograph, film or broadcast; blog, live-blog or post video of this presentation provided that: You attribute the work to its author and respect the rights and licences associated with its components. Idea from Cameron Neylon Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero. Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at:

3 UKOLN is a centre of excellence in digital information management, providing advice and services to the library, information and cultural heritage communities Library and cataloguing background Located here at the University of Bath Funded by JISC to advise UK HE and FE communities Also project funding, including EU funding Many areas of work including metadata, repositories, dissemination activities (Ariadne), eScience, research information management, JISC Observatory etc. Big involvement in Digital Curation Centre Who are UKOLN?

4 I’ve been at UKOLN for 11 years Worked on a mixed bag of projects and core work mainly in the Web area These include JISC PoWR, Good APIs, ePrints UK, QA Focus, NOF-digitise etc. Who am I? Currently working on IMPACT, Greening Events and as an institutional support officer for the DCC Chair of Institutional Web Management Workshop Have worked as a remote worker for 4 years, UKOLN’s remote worker champion Interested in green issues and event amplification

5 Who Else is Involved Today? Brian Kelly Brian is the National Web adviser to UK HE sector at UKOLN He has experience of amplified events and will providing video input Julian Prior Julian is the e-Learning Development Officer, Division for Lifelong Learning at the University of Bath Marie Salter Marie is the e-Developments Manager, Division for Lifelong Learning at the University of Bath Julian and Marie will be providing a live video stream of the seminar using the Adobe Connect service

6 Introduce the concept of amplified events Consider why you would want to amplify an event and the benefits of doing so Think about how you can: –Be a consumer of amplified events (locally and remotely) –Be a provider of amplified content (take a look at some of the tools that are out there) Share UKOLN’s experiences, offer tips Ask you to share your tools, experiences and tips Ask you to have a think about challenges and opportunities Happy to be flexible with time spent on areas of programme Today’s Seminar…

7 What are Amplified Events?

8 Constraints of Space & Time Amplified events can be regarded as a way of avoiding the constraints of space and time! Adventures in Time and space

9 How can we improve our understanding & recollection of events?

10 Event learnings People at event People elsewhere Now Later The Learning from an Event…

11 An Introduction to Amplified Events Brian Kelly Introducing Amplified Events in a YouTube VideoYouTube Video

12 Use of networked technologies to amplifying the event beyond the physical location Pattern of behaviours rather than a prescriptive term It is possible to carry out: –Amplification within an event –Amplification outwards during an event –Amplification after an event Concept of face-to-face events, online events and hybrid events Defining an Amplified Event

13 Term coined by Lorcan Dempsey, OCLC (and former UKOLN director) in a blog post on 25 July 2007 Coining the Phrase

14 Doing more with less – resource implications £££ Can share your outputs with a much wider group of people Can reuse outputs Better impact, better value – e.g REF – now 20% Environmental reasons Good to get experience and knowledge of technologies Puts your department in a good position if you are seen to be at the front when it comes to understanding these technologies Why Amplify?

15 Project funded by JISC Greening ICT Programme First stage produced Green Event Guidelines document and the Rethinking Events report – rethinking why, where, how, what, when and who Second stage work carried out by ILRT, University of Bristol, and UKOLN One area for consideration is the Changing Shape of Events UKOLN creating a toolkit for event organisers – a best practice guide for event organisers. This will consider the questions you will need the answers for to enable you to amplify an event Greening Events II #jiscge2

16 Providing an Amplified Event Service Created by Brian Kelly, UK Web Focus blog Created by Brian Kelly, UK Web Focus blog

17 How to Consume an Amplified Event

18 Participating in Amplified Events Brian Kelly on Participating in Amplified Events in a Bambuser VideoBambuser Video

19 1. By Participating… #jiscres11 in Mediasite

20 The best way to understand an amplified event is to participate in one JISC has a commitment to amplification and offers guidance for online participants Can often register for events and receive reminders Join the online community (e.g. Linked in, wiki etc.) Find out what you can in advance (e.g. timings, programme etc.) Share your thoughts on the event (e.g. blog afterwards) 1. By Participating…

21 Many events are livestreamed Will often need to ensure you have the right software on your PC – check in advance Be helpful - Offer feedback on the image and sound quality, say if you are having problems Try it on your mobile? Watch videos after the event 2. By Watching…

22 Sign up for a Twitter account to get heads up on events Follow the live commentary and the event hashtag (e.g. #jisc11) – use a desktop application (e.g. Tweetdeck) Often there are Twitter groups of attendees Geotag tweets Introduce yourself If you are at the event why not meet up with fellow tweeters 3. By Tweeting…

23 Your tweets are available for all to see Respect others when commenting Respect those in your office (i.e. wear headphones) Avoid the quiet area if at event You don’t need to ‘suffer in silence’ – JISC policy “The event cannot be amplified without your voices.” Feedback is essential to event organisers You can dip in and out, but to get the full experience you may need to turn off distractions You could schedule the event like any other in your calendar You could watch the event with others in a ‘hub’ 3. By Being Aware That… Shar e AUP Accept help Time out

24 “One advantage of remote attendance is that key lessons learned are not diluted by travel home. You are right there in your seat of power ready to implement changes. However getting uninterrupted time is very difficult. Perhaps you could set up regional hubs and connect nodes together.” “Personally after 5 yrs or so in HE I have conference burnout, so remote suits me well.” Some Comments from IWMW

25 Being a Speaker at an Amplified Event Brian Kelly on Being a speaker at an Amplified event in a Bambuser VideoBambuser Video

26 How to Provide an Amplified Event

27 1. By Videoing It…

28 Flip Camera, camera phone – short ‘vox pox’ videos Vimeo YouTube Bliptv Twitcam Editing - VideoSpin 1. By Videoing it…

29 Livestream Livestream for Facebook Bambuser Qik justin.tv Ustream Adobe Connect Mediasite 2. By Streaming It…

30 3. By Podcasting It…

31 Audioboo iPadio Internet Archive PodOmatic Audacity 3. By Podcasting It…

32 4. By Snapping It…

33 Phone cameras Flickr Flickr badges Have an account e.g. UKOLN account and pool Picasa Photos of people, outputs and technology in action Tag it… 4. By Snapping It…

34 4. By Snapping It…

35 Slideshare Slidecast (slides + podcast/audio) Slideshare groups Authorstream – present live Posters - Scribd 5. By Sliding It…

36 5. By Sliding It…

37 #Hashtags Twitter, Tweetdeck, Twitterific, Twitpic Twitterfall, Hootsuite Summarizr iTitle CritterVRE Promotion Twapper Keeper 6. By Tweeting It…

38 6. By Tweeting It…

39 7. By Blogging It…

40 Coverit Live Live Blogging Wordpress plugin Trip reports Departmental blogs Guest blog posts 7. By Blogging It…

41 Blackboard Collaborate (formerly Elluminate) BigBlueButton Gotowebinar Panopto Adobe Connect 8. By ‘Webinaring’ It…

42 8. By ‘Webinaring’ It…

43 Netvibes Prototype Storify Livebinders Lanyrd Slideshare presentation pack RSS Feeds 9. By Collating It…

44 9. By Collating It… Eduserv Symposium

45 lists, tweet, stick it on your blog and Web page dig-lib Facebook Crowd Vine Twitter Archiving Preserving other resources – PoWR Closing down event blogs Evaluation Metrics 10. By Sharing and Archiving It…

46 Amplified Event Challenges

47 What challenges does amplifying an event present? How can you counteract these challenges? Activity

48 Time/resources Quality/cost – getting the balance Copyright/IPR Ownership Permissions - Creative commons Technology problems Having usable accounts Measuring impact and engagement Anything else? Issues/Challenges

49 Test the water – feeling the vibe! Trial runs, try out new things, but have a back up plan! Get support on the other side – COMMUNICATION! Flipping the conference/lecture idea on its head (Flip- thinking) The audience come first, not the technology Visibility of the event amplifier More online experience – online programme and ‘back stage access’ There are always lessons to be learnt – why not share them A Few Final Thoughts….

50 What might you do differently having attended this seminar? Questions, Thoughts, Actions

51 All urls at: All slides at: focus/events/seminars/greening-events / Will blog about event at: Thanks!!! Today’s Resources