Assessing the impact of Objective One on Creative Industry enterprises in Cornwall

Objective One Investment £43m was invested in the Creative Industries in Cornwall £33m was invested in capital projects – including £30m to the Tremough Campus for University College Falmouth £9.88m was invested in business and skills support programmes stimulated the sector to generate an estimated £104m extra income 350 beneficiary companies and 2,500 individual beneficiaries

Preparing the Way Pre 1999 no Investment 1999 ACT (Social Enterprise) + Perfect Moment (Private Sector) Cornwall Arts Marketing (5b ERDF) £120kTraining for Arts (5b ESF) £100k OBJECTIVE ONE £33m capital Investment + £9.88 Business and Skills Investment Cornwall Arts Forum 2001 Creative Industries Task Force (Private, Public and Third Sector Partnership) CREATIVE VALUE Report 2003 Evaluations COUNTING ON CREATIVITY Report 2007 CONVERGENCE KrowjiEuropean Region of CultureKey Sector for Regeneration

The Research  Establish impact of Objective One on Cornwall’s creative sector enterprises  Evaluate appropriateness and effectiveness of the sector’s support programmes  Inform future public sector funded investments in the Creative Industries’ sector, including Convergence  Disseminate findings to other sectors within Cornwall

Research structure Existing national, regional and local data:  Agency records and project return  Interviews  at strategy level  with delivery organisation  in depth with 19 Beneficiary companies  150 telephone questionnaires

Big picture findings – size of investment  £43 million directly invested in the Creative Industries  12.8% of Objective One funds  £3m to £9m of generic support

Big picture findings – where the money went  £33 million in capital projects – incl. nearly £30 million to the Tremough campus for UCF  £9.88 million in support programmes to develop the sector:  Cornwall Arts Marketing  Creative Skills  Cornwall Film  Creative Kernow

Big picture findings  350 companies and 2,400 individual beneficiaries  10,200 employed in sector incl. freelancers & sole traders  Employment up 19% (ABI) Compares to 3% growth nationally for the sector

Big picture findings – changes in the sector  GVA up 34% between , compared with 7% nationally  GVA per head £28,540  Turnover grew from £326 million to £421 million between 2000 and 2004 – 29% growth (ABI statistics)

Big picture findings - markets  30% of Creative Industry businesses earn 100% of their income from Cornwall  42% earn at least half of their income from outside Cornwall  10% export outside the UK

Big picture findings – beneficiary profile  53% over 36 years old & only 5% under 25  75%+ of beneficiaries located in the area bounded by Penzance, St Ives, Truro and Falmouth  Two thirds of beneficiaries were women

Perceived changes in the sector  Profile and visibility of CIs increased inside and outside Cornwall  Quantity of work and people engaged in the work – simply more happening  Confidence, ambitions and aspirations are higher  Greater connectedness and coherence as a sector  Greater professionalism  That prosperity had not increased in real terms

Self-perceptions The main reasons for increased income were identified as:  Networking  Marketing  Funding/finance But the highest priorities for the future were:  Skills & Competencies  Products & Services

The profile of CIs in Cornwall

Resources Projects Evaluation Reflection Lobbying