Jillian Blackey Marisa Castrini Michele Charron Kari Nestor Pat Zlydak

Introduction Established in July of 1987 The food selection at the new Rynborn restaurant was full of American, French and Southwestern favorites A new lounge built in 1990 transformed The Rynborn into New England’s Premier Blues Club In 1992, Mark Ryan felt it was time for him to move on The Rynborn moved from Antrim to Keene in the summer of 2003.

A New Location Brick walls painted black surrounded by lime green borders became black and tan. The salad bar was converted into a stage Throughout the day, the dance floor is covered with tables which are moved away as the night becomes livelier A cook for the Rynborn carves pumpkins in his spare time creating the template for the Rynborn sign.

Problem Statement Research is necessary to determine if the food selection at The Rynborn Restaurant and Blues Club located in Keene, New Hampshire would attract new customers. Additional research is needed to discover what menu changes could be made to broaden the customer base.

Research Objectives To determine people’s attitudes towards the menu at The Rynborn Restaurant. To determine what people want for menu selection at The Rynborn Restaurant. Determine the level of awareness for The Rynborn Restaurant.

Methodology Population of Cheshire County: 74,243 Sample Size: 125 People Convenience Sample: Gave surveys to the people who walked by and seemed approachable. Analyzed data with SPSS software.

Survey Used Have you ever dined at the Rynborn Restaurant and Blues Club? Are the portions at the Rynborn adequate? Do you agree that the menu offers enough variety? Circle one. Rank the following categories of meals in order of preference, 1 being your favorite. Overall to you think that the menu selections are reasonably priced? Circle one. Check the appropriate Gender: Based on the menu selection at the Rynborn, would you be interested in dining there? Please check the appropriate age bracket: Including yourself, how many people live in your household? Write in number. Please check the appropriate annual income bracket. Where do you currently reside?

Ranking Of Favorite Dish

Age of Respondents

Residence of Respondents

Portion Size and Dining Experience

Family Size and Menu Variety

Limitations Time Weather Distance Scheduling Population Team members gender Sample Size SPSS Software

Conclusions Beef, poultry and vegetarian dishes were the top three choices among survey respondents most respondents felt that the prices were “reasonable” to “moderately expensive” not many people had dined at the Rynborn Restaurant and Blues Club More than 80% of respondents surveyed replied yes when asked if they would be interested in dining at the Rynborn

Recommendations By swapping out some of the seafood entrees for a few of the more popular dishes, the Rynborn may better serve their customers, as well as attract new ones choose a typically “slow” night and designate it as a “college night” and offer a percentage off to college students who come in to eat advertising on the Keene State College campus

Thank you for your attention Any Questions?