Revsine/Collins/Johnson: Chapter 1 The Economic and Institutional Setting for Financial Reporting

RCJ: Chapter 1 © Learning objectives 1.Why financial statements are a valuable source of information. 2.Why analysts (including auditors) use financial statements. 3.How accounting rules are established, and why those rules still allow managers some accounting discretion. 4.How the demand for financial information comes from its ability to improve decision making and monitor managers’ activities. 5.How the supply of financial information is influenced by cost and benefit considerations.

RCJ: Chapter 1 © WorldCom  It’s May 2002 and your brother says you should buy WorldCom shares.  The shares look “incredibly cheap” at $2.00 because the company has a book value of $20.50/share and cash of $0.73/share.  WorldCom has weathered the industry downturn better than other companies.  But an article in this morning’s paper raises a new concern: Fixed “rental” payment Message volume Holding steady despite declining message volume

RCJ: Chapter 1 © Why financial statements are important  Without adequate information, investors cannot properly judge the opportunities and risks of investment alternatives.  Financial statements are often the best source of information about a company’s past performance, current health, and prospects for the future. Analytical tool Management report card Early warning signal Basis for prediction Measure of accountability Financial statements can be used for various purposes:

RCJ: Chapter 1 © Epilogue to WorldCom  In June 2002, WorldCom says $3.8 billion in line cost expenses were wrongly transferred to the balance sheet.  Shares fall to $0.06.  $11 billion of improper transfers are eventually uncovered. In July 2002, the company declares bankruptcy. $3.8 b ? FUTURE BENEFITS NO FUTURE BENEFITS ASSET EXPENSE

RCJ: Chapter 1 © Lessons learned  Financial statement fraud is rare—but investors, analysts and others should not simply accept the numbers at face value.  Instead, financial statement readers must: Understand current financial reporting standards and guidelines. Recognize that management can shape the financial information. Distinguish between financial statement information that is highly reliable and information that is judgmental.  In other word, accounting is not an exact science!

RCJ: Chapter 1 © Economics of accounting information Financial statement is demanded because of its value as a source of information about company performance, financial condition, and stewardship of resources. The supply of financial information is guided by the costs of producing and disseminating it and the benefits it will provide to the company. DEMAND SUPPLY

RCJ: Chapter 1 © Demand for financial statements Shareholders and investors Managers and employees Customers Lenders and suppliers Government & regulators Investment decisions Proxy contests Performance assessment Compensation contracts Company-sponsored pension plans Lending decisions Covenant compliance Supplier health Repeat purchases Warranties & support Mandatory reporting Taxing authorities Regulated industries

RCJ: Chapter 1 © Disclosure incentives and the supply of financial information  Mandated reporting (e.g., SEC and FASB) plus voluntary disclosures that go beyond the minimum requirements.  Voluntary disclosure is guided by cost/benefit considerations.  Companies that confront different financial reporting costs and benefits are likely to choose different accounting and reporting practices. Disclosure costs Information production. Competitive disadvantage. Litigation exposure. Political exposure. Disclosure benefits Low cost access to capital. Avoid the “ lemons” problem.

RCJ: Chapter 1 © A closer look at professional analysts  Financial statement users (“analysts”) have diverse information needs because they face different decisions or use different approaches to make the same decision.  Analysts include investors, lenders, financial advisors, customers, suppliers, managers, employees…even auditors Fundamental value Liquidation value Credit risk Financial flexibility Fraud risk factors Analytical review Equity investors Independent auditors Creditors

RCJ: Chapter 1 © Analysts need three types of financial information 1.Quarterly and annual financial statements along with nonfinancial operating and performance data. 2.Management’s discussion and analysis (MD&A) of financial and nonfinancial data—key trends and changes. 3.Information useful for identifying the future opportunities and risks confronting each of the company’s businesses and for evaluating management’s plans for the future. Source: AICPA survey, 1994

RCJ: Chapter 1 © Rules of the financial reporting game  GAAP: evolving conventions, rules, guidelines and procedures that govern financial reporting.  “There’s virtually no standard that the FASB has ever written that is free from judgment in its application.” Conceptual Framework

RCJ: Chapter 1 © Who determines the rules?  GAAP comes from two main sources: 1. Accounting practices that have evolved over time. 2. Written pronouncements by designated organizations like the FASB or IASB Securities and Exchange Commission AICPA Public SectorPrivate Sector Financial Accounting Standard Board International Accounting Standard Board American Institute of Certified Public Accountants IASB U.S. Congress SECFASB

RCJ: Chapter 1 © Adversarial nature of financial reporting  GAAP permits alternatives, requires estimates, and incorporates management judgments.  Managers have incentives to sometimes exploit the flexibility of GAAP. Here are some ways they can do it: Smoothing the reported earnings numbers. Manipulating revenues or expenses to achieve bonus goals. Downplaying the significance of contingent liabilities.  The SEC and FASB, along with auditors and the courts, serve to counterbalance opportunistic financial reporting practices.  However, financial disclosures sometimes conceal more than they reveal.

RCJ: Chapter 1 © America Online (AOL)  Wall Street analysts were uneasy about earnings quality because of AOL’s unorthodox accounting for certain marketing costs.  Analysts favored a more conservative approach used by other firms in the industry.

RCJ: Chapter 1 © AOL ’ s accounting method change  Triggered a $385 million balance sheet write-off.  Produced a net loss of $354 million for the quarter and erased five- years of reported “profits”.  Operating cash flows were not affected.  AOL shares closed up $1 on the day of the announcement.  Some questions to think about : How flexible is GAAP? What factors influence the accounting methods that firms use? Do companies disclose the methods they use? Why didn’t AOL’s stock price fall when the change was announced? Did the company violate GAAP and mislead investors?

RCJ: Chapter 1 © An international perspective Most revenue comes from North America Most profit comes from Asia

RCJ: Chapter 1 © Differences across countries

RCJ: Chapter 1 © Summary  Financial statements are an important source of information about a company, its economic health, and its prospects.  Financial statements help improve decision making and make it possible to monitor managers’ activities. Equity investors use financial statements to form opinions about the value of a company and its stock. Creditors use statement information to gauge a company’s ability to repay its debts and to check whether the company is complying with loan covenants. Auditors use financial statements to help design more effective audits.  This is why there is a demand for financial statement information.

RCJ: Chapter 1 © Summary concluded  But what governs the supply of financial information? Mandatory reporting and voluntary disclosure.  Benefit and cost considerations influence voluntary disclosure.  Financial accounting standards (GAAP) are often imprecise and open to interpretation. This imprecision gives managers an opportunity to shape financial statements: Most managers use their accounting flexibility to paint a truthful economic picture of the company. Other managers mold the financial statements to mask weaknesses and to hide problems.  So analysts must maintain a healthy skepticism about the numbers.