UTILIZING I.I.I. RESOURCES: PRESENT AND POTENTIAL TOOLS FOR STATE ASSOCIATIONS State Insurance Trade Associations 2010 Annual Conference Austin, Texas - October 5, 2010 Cary Schneider, Executive Vice President Andréa C. Basora, Vice President – Digital Communications Insurance Information Institute  110 William Street  New York, NY Tel:  

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 2 Presentation Outline Introduction: Who We Are and What We Do Resources and Website Overview The I.I.I. and SITA General Discussion: What Would You Like Us to Do for You?

Introduction: Who We Are and What We Do 3

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 4 Who We Are and What We Do Mission To improve the public’s understanding of insurance—what it does and how it works. Inclusive – represent diversity of the industry: insurers, reinsurers, agents and brokers Proactive – develop and execute strategic communications Aggressive – challenge industry critics, refute misrepresentations, close knowledge gaps Essential – Primary source of information, analysis and referral to media, academia, industry and policymakers

Resources and Website Overview 5

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 6 Resources and Website Overview I.I.I. Daily Research Support I.I.I. Public Website Dynamically Shared Content Videos Publications Specialized Websites Home and Business Inventory Applications Social Media Outreach

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Resources and Website Overview Dynamically Shared Content 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 8

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Resources and Website Overview Dynamically Shared Content 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 11

Resources and Website Overview I.I.I. Daily 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 12

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 13 Video section has been upgraded, and organized by topic for easier access; now also includes downloadable b-roll footage

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 14 Videos can be embedded and/or downloaded directly from the site; broadcast quality files of VNRs are available for download also

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 15 Much of the consumer information on the site is also available in Spanish

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 16 Resources and Website Overview Spanish Language Content

Resources and Website Overview Print Publications

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 18 Resources and Website Overview Insurance Handbook The new I.I.I. Insurance Handbook released in 2010 provides vital information for a wide variety of audiences: Public Policymakers Reporters Regulators Students Insurance Company Employees Academics

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 19 Resources and Website Overview A Firm Foundation Insurers Don’t Just Pay Claims They Are Employers Income Providers Taxpayers Investors Engines of Growth & Recovery Philanthropists A Firm Foundation provides details on the impact and importance of the insurance industry on national and state economies

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 20 All online versions of publications allow user to create a customized PDF, which includes only the desired sections, for download

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 21 I.I.I. produces state- specific editions of A Firm Foundation on request

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 22 Resources and Website Overview Insuring Your Business Site for small and middle market commercial risks; has been highlighted by major media, including the WSJ

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 23 Content is arranged so that material most important to policymakers is just one or two clicks away

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12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 26 Resources Know Your Stuff® - Home Inventory Know Your Stuff is a free, online home inventory application that is highly regarded by the public and media, and represents the type of outreach by the industry that generates great PR; it is also available for cobranding

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 27 Following the success of the Know Your Stuff home inventory application, the I.I.I. recently released a version for small businesses; it is also available for cobranding

Social Media Outreach 28

Social Media and Insurance A Few General Facts + Statistics 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 29 In March 2010 it was reported that Facebook was the most visited website in the U.S., having more visits than Google for the first time. YouTube gets a greater level of search traffic than Yahoo, and is the go- to site for research among young people. -The NYT and my 12-year-old son 1 in every 3 online Americans is a conversationalist, someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly. - Forrester Research 31 million U.S. Internet users will write blogs in 2010, more than 104 million will read them. - eMarketer, April 2010

Social Media and Insurance Another Communications Outlet 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 30 Aside from subscribing to RSS feeds, and following our content on the I.I.I. website, our social media feeds provide another possible matrix of communication and interaction with SITA New ways to spread the message: - Following Twitter feeds and retweeting posts of interest to specific audiences - Liking and commenting on organization Facebook pages - Linking to and commenting on blogs - Embedding and distributing YouTube videos

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 31 Social Media Users/Traffic Facebook: +/- 300 likes Twitter: 1,560 followers YouTube: 392,224 total views T&C Blog: 4,045 page views in August 2010 Insuring Florida blog: 159 page views in August 2010

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 32 Social Media Outreach: YouTube I.I.I. Video Channel Over 125 I.I.I. videos posted on YouTube Most viewed: “Road Rage” (181,142 views)

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12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 34 Social Media Outreach: Facebook I.I.I. Facebook Page Over 290 people Like this page Over 190 links to I.I.I. content posted

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 35 Social Media Outreach: Twitter I.I.I. Website Twitter Page Over 500 followers All other feeds combined: 1,560 followers

The I.I.I. and State Insurance Trade Associations 36

The I.I.I. and SITA Partnership Overview 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 37 The I.I.I. has no regional offices or staff with state-specific responsibilities (with one exception) We recognize that the state trades play an essential role in the industry communications network Locally based associations have state-specific expertise and media contacts that cannot be matched by a national organization We are committed to providing state associations with resources to help them attain their communications goals And to creating synergies between the I.I.I. and the state trades, as well as between state associations

The I.I.I. and SITA Services 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 38 The I.I.I. currently provides the following services to SITA: Manage STIX information exchange Facilitate periodic conference calls Host SITA Online website Maintain a directory of state associations

General Discussion: What can the I.I.I. Do for You? 39

Presentation will be available at Thank you for your time and your attention! Insurance Information Institute Online: