NTA Annual Convention Proposed Format National Tour Association Presentation by NTA Chairman and CEO Michele Michalewicz, CTP, and NTA President Lisa Simon, CTP

Michele Michalewicz, CTP NTA Chairman and CEO NTA Convention Proposed Format

Lisa Simon, CTP NTA President NTA Convention Proposed Format

NTA Appointments ROI Formula: Quantity + Quality = More Business NTA Convention Proposed Format

Why change? You’ve asked for it—NTA is listening. NTA Convention Proposed Format

Why change? Many NTA tour companies don’t attend convention because … It’s the wrong time of year They “don’t do business that way” More operators requesting “open books” More operators coming as “non- participants” NTA Convention Proposed Format

NTA operators represent: Domestic group travel Independent travel International inbound business Global travel Affinity, niche and special interest travel Adventure travel Incentive travel, meetings and events NTA Convention Proposed Format

They sell to: Students/youth Young adults Baby boomers Seniors Gays, lesbians and heterosexuals Americans, Canadians Customers from various nationalities NTA Convention Proposed Format

Key to Tour Operator Packaging: The Destination NTA Convention Proposed Format

Operators package and schedule appointments by destination Suppliers and DMOs in pavilions by state, province or country NTA Convention Proposed Format

NTA level playing field: only banner stands or banners in booths Sponsors (Silver level or above) could still decorate Operator appointments scheduled consecutively within destinations. Suggesting 15-minute appointments for more meaningful business Operators also have regional “shopping” time NTA Convention Proposed Format

Jump Start Session Suppliers and DMOs preschedule “quick meetings” with operators “Speed dating” exchange of business cards, make appointments for later Early opportunity for suppliers and DMOs to secure operator appointments. NTA Convention Proposed Format

Benefits Average of 30 appointments with the Jump Start Session and longer appointments Each day ends with a “shopping” reception on the floor NTA Convention Proposed Format

Next Steps: Give NTA your feedback. Respond to the survey (look for it in mid-January) Log on to the NTAonline.com Member Forums Go to the “New Convention Ideas” discussion Contact NTA Headquarters at Contact the NTA Board or Meetings and Events Committee Contact info under “Leadership” at NTA Convention Proposed Format