High Street UK 2020 Holmfirth WELCOME Simon Quin & Professor Cathy Parker Institute of Place Management, MMU

Vitality & viability

town centre retail spend falling

Alsager Altrincham Ballymena Barnsley Congleton Holmfirth Market Rasen Morley St George, Bristol Wrexham

Literature review finding the evidence

164 measures of retail centre performance 1

166 factors that influence performance 2

50 additional factors identified by town partners!

22 experts ranked 201 factors

1.How much influence each factor has on the vitality and viability of the High Street 2.How much control a location has over the factor

Forget it Live with it Not worth it Get on with it! Get on with it! How much each factor influences vitality and viability How much control over a factor HSUK 2020 model

Attractions Accessibility Amenity Action 4 As

Retailers Comparison/convenience Chain vs Independent Merchandise Anchors Diversity Entertainment & Leisure 1. Attractions what the centre has to offer

Walking Accessible Liveable 2. Accessibility getting into, out of, and around the centre

Appearance Experience Necessities Attractiveness Recreational space Safety and crime Store development 3. Amenity experience within the centre

4. Action making things happen

Activity hours Vision & strategy (leadership) Place marketing Management Barriers to entry Place assurance Adaptability Networks & partnerships 4. Animator making things happen

Repositioning Reinventin g Rebranding Restructuring 4 Rs

Rebranding developing a meaning-making system that influences the ways in which people evaluate the place (Kavaratzis 2014)

Footfall data indicator of vitality Supplied by Springboard 62 UK towns and cities 30 months of footfall ( ) 563,828,709 people counted!

Spatial Macro Meso Micro FOOTFALL Catchme nt Econom y Competi tion Vacanc y Internet Locati on Organisat ion Offer

Spatial Macro Meso Micro HOLMFIRTH FOOTFALL FORECAST

265,420 Spatial Resident population and employment Location + Holmfirth serves a rural population (Market Town) + Has businesses + Is attractive for day visits - It is in the North

183,898 Meso Competition Vacancy -Catchment is attracted to other, stronger centres -Town’s attractiveness is weakened by vacancy

136,755 Micro Organisation Offer -13% of footfall lost through lack of organisational control -Lack of reliable footfall profile. Is Holmfirth providing an appropriate offer? (Comparison, Convenience or Speciality?) Mansfield, Gravesend, Grimsby

123,079 Macro Average monthly footfall in 2020 Economy Internet shopping Smaller, comparison shopping towns more at risk. Retail parks and Internet taking more footfall.

Why measure footfall?  Represents how important you are to your catchment – not just retail  Tells you what type of town you are  Tells you if initiatives are working  Helps town and stakeholders adapt to changing conditions

What type of town are you? 1. Comparison Shopping Town A strong retail offer.

Comparison Shopping towns  Wide range of retail choice  Strong retail anchor(s)  Large catchment area  Accessible by choice of means of transport  Organise themselves to compete with other comparison towns and channels

What type of town are you? 2. Speciality town A unique offer, including retail, events, heritage, etc.

Speciality towns  Offer something unique and special  Anchor(s) not retail  Attract visitors but serve local population  Have longer dwell time  Organise themselves to protect and promote identity and positioning

What type of town are you? 3. Convenience/Community town A convenient location for a mix of retail, services and other benefits.

Convenience/community town  Focused on local community – offer, opening times, events etc  Convenience anchor – work, public transport, food shopping, markets  Offers convenient mix of goods and services  Accessible and locally connected

Convenience/community town  Organise themselves to manage accessibility, concentration, reliability, and customer service…… and identify additions to augment offer (click & collect etc)

and Holmfirth?  A Speciality town?  More reliable footfall profile needed to confirm

Questions 1.What makes Holmfirth special? 2.How will Holmfirth address the 25 HSUK2020 priorities?