Council Presidents’ Seminar General Session April 10, 2014

2013 “Snap Shot”  409 chapters/34 councils - 57,000± members  Recruited 2,556 monetary incentive qualified new chapter members  278 Rosters submitted  Record setting 146 chapters and councils recognized as LOE winners  200+ Communications Award submissions across all print and digital categories  Gold Bars requests supported  246 Legislative Chairs/Liaisons

2014 “Snap Shot”  410 chapters/34 councils – 57,000± members  New York City chapter now affiliated  207 rosters received and processed  Updated rosters/recruiting list sent 31 Mar  2014 recruiting goal: 3,000 new members  LOE submissions are due on 1 Jun  181 Communications Award submissions from 82 chapters –winners recognized!  Gold Bars – 3,149 requests to date  336 Legislative Chairs/Liaison – up 36%

2014 Refinements  Slight refinements to incentives and tools  Retain $10 per new chapter member (Note: must be national MOAA member)  Quarterly awards – $250 council/$100 independent chapter (35/8 minimums)  Annual retention incentive - $250 for 95% and higher (minus moves/deaths)  New chapter recruiting brochure and opt-in on application forms  Gold Bar program – added velcro for Army units and one page SOP checklist

2014 Features  Chapter Recruiting Guide  Increased training webinars and videos  “How to” sign up new members handout  On-line Chapter Membership Dues Joins and Renewal tool  Electronic Funds Transfer  New Legislative Chair/Liaison track for SE regional symposium (JAX 4-6 Sep)

Chapter Recruiting Steps Five Steps to Success  Step 1- Chapter roster updates  Step 2 - Review chapter recruiting materials mailed/posted in Jan  Step 3 – Review recruiting-member lists sent March 2014 (includes MOAA member s)  Step 4 – Start recruiting!  Step 5 – Report new chapter members via online form or excel spreadsheet

Campaign Milestones Jan - Mail recruitment packages; close-out 2013 Feb - Rosters; pay-outs; Communications awards Mar - Officer updates; recruiting lists Apr - Kick-off recruiting; Council Presidents’ Seminar  Jun – 1 st opt-in campaign  Jul - LOE Board; mid-year payout, Quarterly awards  Sep - Chapter Leaders’ Symposium; 2 nd opt-in  Oct - Quarterly Awards; Annual meeting/LOE dinner  Dec - Close-out CRP Annual/Quarterly awards  Jan - Mail 2015 recruitment packages; close-out 2014

Aspirational Goal  Achieve chapter presence in every congressional district (435)  Links chapter mission to national MOAA priorities  Personalizes chapter/legislator relationship  Provide single focal point  Two ways to satisfy the goal:  Primary: grow chapter/satellites in uncovered districts  Secondary: provide a designated legislative chair/liaison from existing chapter/satellite

Way Ahead  Council determines best course of action for district coverage  Explore opportunities for chapter/satellite development  Identify and report designated legislative chair/liaison person (name & address) to national MOAA  New training curriculum under development  Anticipate training webinar in the Jun time frame  August recess material for face to face meetings  New Legislative Chair/Liaison track for SE regional symposium (JAX 4-6 Sep)

Questions?