The Microsoft Computing Safety Index 1

Background Microsoft’s objective: Quantify consumer perceptions of Internet safety, security and privacy Construct a benchmark measure we can track over time TNS’s approach: Online surveys with 2,045 Windows users Parents, educators and other adults U.S., UK, France, Germany and Brazil 2

BenefitsRisks Communication & Community Convenience Fun No guarantee information is completely secure Consumers Accept Risks of Life OnLine 3 1.Internet users assume risk to get the benefits of living online 2.They take primary responsibility for managing risks for themselves for their children 3.They look to companies for tools to help 4.They want things to “just work”

Evolving Nature of Online Threats Technical Social Spam PC Viruses Identity Theft Adware Activity Tracking Online Reputation BOTs Data Aggregation Malware Cyberbullying/ Harassment Ad Tracking/ Targeting Phishing 4 Online Threat Reported: Received phishing Spyware / Adware on PC Virus / BOT on PC Victim of phishing Ads based on your searches / behavior Passwords stolen Uncomfort- able with posts/ pictures Personal info / Identity stolen Cyberbullying / Harassment Protections in Use: Antivirus software Use reputable sites / https Auto updates Firewall Strong passwords Prevent identity theft via self- education Privacy settings Steps to hide computer identity Edited posted info about me Set and forget Actively manage Less Frequent More Frequent

5 Foundational As reported by respondents 30 points  Up-to-date, genuine version of the operating system Firewall Turn it on; leave it on Firewall Turn it on; leave it on Anti-virus Maintain up-to-date Anti-virus Maintain up-to-date Updates Auto updates on Updates Auto updates on Secure Wireless Networks Proactive involvement in protecting self online U.S. Five-country average Technical “+” 40 points  Hide computer ID/ in-private browse, edit/delete info Hide computer ID/ in-private browse, edit/delete info Use service to edit online info, search to manage info Social network privacy settings, take steps to limit info shared Microsoft Computing Safety Index Behavioral 30 points  Strong passwords Choosing reputable sites, https Educate self about identity theft, reputation Educate self about identity theft, reputation

6 Microsoft Computing Safety Index Interpreting the MCSI – – Get Back to Basics – A score in this range indicates users may not be taking advantage of the most basic – and oftentimes free – protections available Take It Up a Notch – Scores in this broad range suggest users have the basics covered, but opportunities exist to learn about new and emerging threats, particularly in the social realm Stay the Course – A score in this range shows users are well-aware of the various threats—both existing and emerging—as well as the steps necessary to help guard against them

7 Foundational As reported by respondents 13 points  Up-to-date, genuine version of the operating system - 2 Firewall - 3 Turn it on; leave it on Firewall - 3 Turn it on; leave it on Anti-virus - 3 Maintain up-to-date Anti-virus - 3 Maintain up-to-date Updates - 3 Auto updates on Updates - 3 Auto updates on Secure Wireless Networks - 2 Proactive involvement in protecting self online Technical “+” 9 points  Hide computer ID/ in-private browse, edit/delete info - 3 Hide computer ID/ in-private browse, edit/delete info - 3 Use service to edit online info, search to manage info - 2 Social network privacy settings, take steps to limit info shared - 4 Microsoft Computing Safety Index Five-country Average: 34 Behavioral 12 points  Strong passwords -3 Choosing reputable sites, https - 4 Educate self about identity theft, reputation - 5 Educate self about identity theft, reputation - 5

8 Foundational As reported by respondents 14 points  Up-to-date, genuine version of the operating system - 3 Firewall - 3 Turn it on; leave it on Firewall - 3 Turn it on; leave it on Anti-virus - 3 Maintain up-to-date Anti-virus - 3 Maintain up-to-date Updates - 3 Auto updates on Updates - 3 Auto updates on Secure Wireless Networks - 2 Proactive involvement in protecting self online Technical “+” 9 points  Hide computer ID/ in-private browse, edit/delete info - 3 Hide computer ID/ in-private browse, edit/delete info - 3 Use service to edit online info, search to manage info - 2 Social network privacy settings, take steps to limit info shared - 4 Microsoft Computing Safety Index United States: 37 Behavioral 14 points  Strong passwords -4 Choosing reputable sites, https - 4 Educate self about identity theft, reputation - 6 Educate self about identity theft, reputation - 6

9 Five- Country Average U.S. All Consumers3437 Educators3239 Parents3336 Microsoft Computing Safety Index Benchmark Results

10 Foundational As reported by respondents 30 points  Up-to-date, genuine version of the operating system Firewall Turn it on; leave it on Firewall Turn it on; leave it on Anti-virus Maintain up-to-date Anti-virus Maintain up-to-date Updates Auto updates on Updates Auto updates on Secure Wireless Networks Proactive involvement in protecting self online Technical “+” 40 points  Hide computer ID/ in-private browse, edit/delete info Hide computer ID/ in-private browse, edit/delete info Use service to edit online info, search to manage info Social network privacy settings, take steps to limit info shared Microsoft Computing Safety Index Behavioral 30 points  Strong passwords Choosing reputable sites, https Educate self about identity theft, reputation Educate self about identity theft, reputation

The Microsoft Computing Safety Index Take the MCSI survey online at: 11