The Role of the EU Ecolabel in the printing industry 2013 Jyvaskyla, 18 April 2013

Topics Common sense and responsibility Current situation Why the EU Ecolabel GPP and the Ecolabel Nicholas Paxevanos

Current Situation The EU Ecolabel Established in 1992 and covers goods & services (not food and drugs). A Voluntary and transparent scheme, A Type-I environmental label: certified by independent third party The EU Ecolabel is an important instrument for Supporting the SCP and SIP Action plans in Promoting sustainable products and reducing Environmental damage It is the European Union's official label for the most environmentally responsible products It is based on a LCA approach, Criteria are set for: Raw materials Manufacturing processess, packaging, distribution End of life   SCP: Sustainable consumption and production SIP: Sustainable industry policy

Current Situation Ecolabels in Finland for Printed products The European Ecolabel – The Flower 2 licences for printed paper products Nordic Ecolabel – The SWAN 400 licence holders in Scandinavia www.nordic-ecolabel.org/portals/paper/ The EU Ecolabel…. The Nordic Ecolabel was initiated in 1989 by the Nordic Council of Ministers. It is a Type 1 Ecolabel (ISO 14024) environmental label meaning that it is a voluntary, third-party certified Ecolabel with stringent criteria for the Ecolabelling of products and services. The criteria are regularly revised to ensure the highest environmental standards. The Nordic Ecolabel is established and internationally well-known.

Current Situation Fees Min Max Reductions Application fee covers the costs of processing the application. EUR 200 EUR 1 200 Max. EUR 600 for SMEs and applicants from developing countries  Max. EUR 350 for micro-enterprises  20% reduction for companies registered under EMAS or certified under ISO 14001 Annual fee for the use of the Ecolabel equals EUR 350 EUR 1,500 EUR 1500 EUR 10-20,000 for larger offset printing houses Max. EUR 750 for SMEs and applicants from developing countries  Max. EUR 350 for micro-enterprises Eur 0,54 when 2,000 are delivered EUR 2000 Includes inspection on site Where to apply Fees EU Ecolabel: …… Nordic Swan The application fee is 2.000 euro*. This includes handling the application and inspection on-site. For printing houses the yearly fee from using the Nordic Ecolabel is based on the yearly paper usage and how much paper tonnage is purchased. The basic fee is 1,5 euro per tonne paper for printed matter delivered to the Nordic market. For Nordic Ecolabelled paper the fee is 1 euro per tonne. When 2.000 tonnes have been used, the fee is lowered to 0,54 euro per tonne. For most average-sized printing houses in the Nordic countries the minimum fee of 1.500 euro is charged according to this gradation scale. Please contact us for individual requests. For larger offset printing houses the usual fee is approximately 10.000–20.000 euro. Larger printing houses are welcome to contact us for a separat price estimation. Printing houses outside the Nordic region A printing house outside the Nordic countries can of course sell Nordic Ecolabelled printing materials in the Nordic countries. The requirement is that the company first must apply for the Nordic Ecolabel licence in the Nordic country where the company has its highest turnover in order to be able to use the Nordic Ecolabel trademark. This procedure automatically gives acces to the other Nordic countries for selling Nordic Ecolabelled products and also to sell in the rest of the world. Fees are based on the printing house´s total paper usage for products delivered to the Nordic market. For products sold to other markets there is no fee. Revision fees When critieria documents are revised the licence must be reviewed and this entails a revision fee of 1.000 euro. An additional fee is charged when a licence is expanded to include more products. The maximum charge is however 1.000 euro. Maximum and minimum charges The Nordic Ecolabel has a minimum charge of 1.500 euro/licence and a maximum fee of 30.000 euro for those who use several thousand tonne paper per year. *) All fees are rounded and payed in national currencies. EUR 1 / ton

Current Situation Licences by product groups 2012 January 2012

Current Situation Licences by country 2012 Country | number of awards > total 1.758 A licence can contain a number of products …. Source: Flower Newsletter April 2012

Current Situation Products by countries 2012

Current Situation EU Ecolabel products/licences 2012: 1.758 licences more than 20.000 products Parabolic curve

Current Situation Product groups and recognition level Criteria defined for 30 product groups Recognition level 2009 Eurobarometer figures 4 out of 10 had seen the EU logo 22- 64% Ecolabels are important in purchasing decissions Soap & shampoos detergents Textiles, footwear Paper (printed products, copy-/graphic papers, tissues papers, newspapers …….

Current Situation The European printer market 20.000 40.000 60.000 80.000 100.000 120.000 140.000 160.000 180.000 200.000 Enterprises persons employed Production in bill EUR ? ?

Current Situation The European printer market

Why the Ecolabel It is recognised across Europe/internationally. This makes it easy for you to sell your certified products across the continent The EU Ecolabel adds value to your business. It shows your customers and the end users what your product stands for Environmental performance Employees/Consumer Health Safe Good Quality, High performance

Why The EU Ecolabel Benefits Improve your company image: Environmentally responsible Differentiate your products Competitive Advantage Access to marketing events/on-line catalogue Retain Customers/Employees loyalty Gain new customers Image has become very important – Most people don‘t want to buy produts from a company with bad reputation Your products stand out and are greener not just because You use “green“ names Both the above increase the competitve edge Employees are proud and customers glad: The company must communicate the Ecolabel work, results and what it means

Why The EU Ecolabel Benefits A tool for GPP Stay ahead of the competition – meet public sector environmental purchasing demands Expand your market – do business with public authorities across Europe Reduce the burden of responding to public tenders – use the Flower as an easy proof of environmental compliance Put your products on a short list A Tool in other areas: CSR, Env. Management, LCA Gain new customers Save money and time in the long run

GPP Purpose: Green Public Procurement (GPP) Is a process whereby public authorities seek to procure goods, services and works with a reduced environmental impact throughout their life cycle. Public Procurement accounts for 17% of EU wide (GDP) Gross Domestic Product equivalent to 2 trillion Euros In 2008 the EU Commission adopted a communication on GPP which is a part of of SCP (Sustainable production an consumption) Action plan. Purpose: Encourage a more sustainable use of natural resources Establish behavioural changes for sustainable consumption and production Drive innovation

GPP GPP an important process in The European Commission’s “Europe 2020 strategy” (For smart sustainable and inclusive growth) Continuous work on making GPP easier for Public Procurers. GPP Training Toolkit “Buying Green” Handbook: How to implememnt GPP, Procurement process, selection etc. Factsheet on GPP and the EU Ecolabel Ready made Criteria: Uniform throughout the member states This means that the procurers No expert knowledge required Fully compatible with the principles of the international market Easy identification: E-catalogue shows how many companies can comply

GPP and the Ecolabel Under the EU procurement law,Type I ISO 14024 , Ecolabels may be used in Pubic purchasing as A source of environmental criteria (In the specific ations and award phases) A form of verification (Showing compliance) Provided a number of Conditions are met . A procurer may not state that products should be certified with an Ecolabel etc. Product and service groups covered by the European Ecolabel Cleaning products, Appliances, Paper Products, Home and garden, Clothing, Tourism Lubricants GPP status in Finland NAC in place, Sustainable procurement accepted by government 2009 Goals: State organisations: 70% GPP by 2010, 100% by 2015 Municipalities: 25% by 2010, 50% by 2015 Helpdesk, monitoring Swan and Flower in GPP for printed paper products Swan criteria cover the whole facility wheras the Flower covers the specific product group ??? EU dimension ???

Examples of GPP in Denmark Public sector: There are 97 municipalities: 16% of GNP, 270 billion DKK Hospitals, municipalities, ministries, post, police, army etc. Set requirements for products: Technical, Quality, environmental, etc. Offer a Tender Award criteria %: Price = 50/60% Environment = 15% (changing constantly) Elderly care has about 60,000 employees: All denim for these employees must adhere to Flower criteria Around 80% of all cleaning products and services procured in Denmark are certified by an ISO type I Ecolabel. CO2 reduction of 43%. Cost reduction of 3% There is a network for GPP consisting of municipalities The Competent Body is active and offers consultancy services for GPP Special situation regarding printed paper for household advertising Tariff of DKK 3 for every kilo household advertising DKK 4 in 2014 Reduction of DKK 2 for every kilo

Examples of retailers and companies choosing certified products Retailer chains and progressive companies: Want to be seen as Environmentally concerned The Retail Forum: Launched 2009 – support SCP/SIP Action plans – Includes some of the biggest chains We Buy Certified: A network of companies in Denmark that buy certified products Ecolabelled products: Benefits for Retailers/Customers Easy to choose a product Environmental Health Quality

Information Official EU Ecolabel website of EU Commission www.ecolabel.eu E-catalogue with all products, hotels and camp sites – for consumers http://ec.europa.eu/ecat/ National EU Ecolabel website with EU Ecolabel information e.g.: www.umweltzeichen.at EU Ecolabel helpdesk: ecolabel@biois.com EU Ecolabel Newsletter (2x yearly in EN, FR, IT) and news alert downnload or subscribe (no charges)

Thank you for the attention The EU Ecolabel makes it easy to choose green! Bucharest 17.2.2011 Sense for your Company Responsibility to the Environment