Sustainability is an ongoing process, not a goal!

Integration of CSR from a business perspective

Integration of CSR from a business perspective In this case CSR is to be considered same as Sustainability What does “Integration” means? How do you understand “Business perspective” How do you understand “Integration of CSR from a business perspective”?

Integration of CSR from a business perspective MonitorAnalysisKey IssuesCompareDevelopImplement

Integration of CSR from a business perspective MonitorAnalysisKey IssuesCompareDevelopImplement Stress test -Achieved goals -Stakeholder satisfactory -KPI (key performance indicators) Stress test -Achieved goals -Stakeholder satisfactory -KPI (key performance indicators)

Integration of CSR from a business perspective MonitorAnalysisKey IssuesCompareDevelopImplement SWOT -Strengths -Weaknesses -Opportunities -Threats SWOT -Strengths -Weaknesses -Opportunities -Threats

Integration of CSR from a business perspective MonitorAnalysisKey IssuesCompareDevelopImplement Issues -Issues found in the SWOT analysis Issues -Issues found in the SWOT analysis

Integration of CSR from a business perspective MonitorAnalysisKey IssuesCompareDevelopImplement Comparison -Compare current strategy to key issues Comparison -Compare current strategy to key issues

Integration of CSR from a business perspective MonitorAnalysisKey IssuesCompareDevelopImplement Develop -Develop future scenarios(CSR) Develop -Develop future scenarios(CSR)

Integration of CSR from a business perspective MonitorAnalysisKey IssuesCompareDevelopImplement -Implementation of new developments Implement -Implementation of new developments

Integration of CSR from a business perspective MonitorAnalysisKey IssuesCompareDevelopImplement Future scenarios (CSR)

Integration of CSR from a business perspective To simplify… How do you eat an elephant?

Integration of CSR from a business perspective

Monitor Performance Monitor Performance

Integration of CSR from a business perspective Monitor Performance Monitor Performance External World drivers Industry drivers Internal Historical performance Core competences Organization drivers Analysis

Integration of CSR from a business perspective Monitor Performance Monitor Performance External World drivers Industry drivers Internal Historical performance Core competences Organization drivers Opportunities Threats Strengths Weaknesses Analysis

Integration of CSR from a business perspective Monitor Performance Monitor Performance External World drivers Industry drivers Internal Historical performance Core competences Organization drivers Opportunities Threats Strengths Weaknesses Key issues Analysis

Integration of CSR from a business perspective Monitor Performance Monitor Performance External World drivers Industry drivers Internal Historical performance Core competences Organization drivers Opportunities Threats Strengths Weaknesses Key issues Develop future CSR scenarios Analysis

Integration of CSR from a business perspective Monitor Performance Monitor Performance External World drivers Industry drivers Internal Historical performance Core competences Organization drivers Opportunities Threats Strengths Weaknesses Key issues Compare current strategy to key issues Current strategy Develop future CSR scenarios Analysis

Integration of CSR from a business perspective Monitor Performance Monitor Performance External World drivers Industry drivers Internal Historical performance Core competences Organization drivers Opportunities Threats Strengths Weaknesses Key issues Compare current strategy to key issues Current strategy Strategic gap Develop future CSR scenarios Analysis

Integration of CSR from a business perspective Monitor Performance Monitor Performance External World drivers Industry drivers Internal Historical performance Core competences Organization drivers Opportunities Threats Strengths Weaknesses Key issues Compare current strategy to key issues Current strategy Strategic gap Develop options Develop future CSR scenarios Analysis

Integration of CSR from a business perspective Monitor Performance Monitor Performance External World drivers Industry drivers Internal Historical performance Core competences Organization drivers Opportunities Threats Strengths Weaknesses Key issues Compare current strategy to key issues Current strategy Strategic gap Develop options Evaluate options Develop future CSR scenarios Analysis

Integration of CSR from a business perspective Monitor Performance Monitor Performance External World drivers Industry drivers Internal Historical performance Core competences Organization drivers Opportunities Threats Strengths Weaknesses Key issues Compare current strategy to key issues Current strategy Strategic gap Develop options Evaluate options Strategy choice Develop future CSR scenarios Analysis

Integration of CSR from a business perspective Monitor Performance Monitor Performance External World drivers Industry drivers Internal Historical performance Core competences Organization drivers Opportunities Threats Strengths Weaknesses Key issues Compare current strategy to key issues Current strategy Strategic gap Develop options Evaluate options Strategy choice Implement strategy Develop future CSR scenarios Analysis

Integration of CSR from a business perspective Monitor Performance Monitor Performance External World drivers Industry drivers Internal Historical performance Core competences Organization drivers Opportunities Threats Strengths Weaknesses Key issues Compare current strategy to key issues Current strategy Strategic gap Develop options Evaluate options Strategy choice Implement strategy Develop future CSR scenarios Analysis

Integration of CSR from a business perspective In order to accomplish; you must look at yourself as a brand or company and your surroundings

Integration of CSR from a business perspective In order to accomplish; you must look at yourself as a brand or company and your surroundings So, where to start?

Integration of CSR from a business perspective In order to accomplish; you must look at yourself as a brand or company and your surroundings So, where to start? Value chain perhaps?

Integration of CSR from a business perspective Chemical industry Man-made fibers Yarn formation Fiber preparation spinning Yarn formation Fiber preparation spinning Natural fibers Farmers and growers Chemical industry Pesticides Fertilizers Chemical industry Pesticides Fertilizers Chemical industry Dye-stuff Chemical inputs Chemical industry Dye-stuff Chemical inputs Fabric formation Warping Weaving Knitting Fabric formation Warping Weaving Knitting Wet processing Preparation Dyeing Finishing Printing Wet processing Preparation Dyeing Finishing Printing Fabrication Cutting Making/sew ing Fabrication Cutting Making/sew ing Retailer Textile suppliers and producers Clothes manufacturers Wholesaler - Retailers Traders, merchants, agents involved at various stages Consumer Wholesaler

Integration of CSR from a business perspective Textile Suppliers Textile Producers Manufacturers Distribution Orders Distribution Orders MarketingDemand Wholesalers Retailers End-user Key words Risk assessment Guidelines Codes of conduct Cooperation Key words Risk assessment Guidelines Codes of conduct Cooperation

Integration of CSR from a business perspective Textile Suppliers Textile Producers Manufacturers Distribution Orders Distribution Orders MarketingDemand Wholesalers Retailers End-user Key words Risk assessment Guidelines Codes of conduct Cooperation Key words Risk assessment Guidelines Codes of conduct Cooperation More key words Stakeholders Stakeholder approach Transparency Validation More key words Stakeholders Stakeholder approach Transparency Validation

Integration of CSR from a business perspective Time for you to eat an elephant…

Integration of CSR from a business perspective Workshop Divide into groups Get coffee and stretch out Reflect Begin

Integration of CSR from a business perspective Workshop 1.Choose a know brand or company not dealing with CSR 2.Analyze the brand or company – Use your own knowledge – Read about the brand or company on the internet – Benchmark with competitors 3.From your analysis allocate key issues (such as CSR) 4.Choose and create CSR scenarios 5.Compare key issues and scenarios with current strategy 6.Find strategic gaps 7.Develop and evaluate options 8.Choose strategy 9.Implement strategy to the brand 10.Present and feedback with your neighboring group For the good and fast students