Step 4 – Marketing Materials Web Site Step - 4 Copyright 2009 R.D. Becker & J.P Englund

Cover Letters Cover Letters Marketing Letters Marketing Letters Resumes Resumes Business Cards Business Cards Proof of Performance Copyright 2009 R.D. Becker & J.P Englund

3 Marketing Materials What is the purpose of the cover letter ? The purpose of the cover letter is to give you a chance to shoot yourself in the foot!

There are three (3) markets 1.Advertised (20%) 2.Not Advertised ( 80%) 3.Only in the mind of an executive 4 Marketing Materials

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How long does a resume reviewer spend reading a resume when it is first picked up? What is the first thing the reviewer looks for? 6 The Resume 4-17 seconds Job Title What will cause the reviewer to stop and read the resume in depth? Accomplishments

Marketing Materials What must be in the top half of the first page? 7 1.Identification and contact information 2.Job Title 3.Job Objective (What you want to do) (What you will do for the employer) 4. Accomplishments The Resume

Proof of Performance Only use statistics in your resume IF you can prove you personally did them 8 Marketing Materials

The purpose of the cover letter The purpose of the cover letter –To cause me to want to read your resume –To provide an opportunity for you to shoot yourself in the foot Limit the letter to one page Limit the letter to one page Address your letter to a real person - spell the name right Address your letter to a real person - spell the name right Don’t use platitudes – “I’m a quick learner, honest, hard working etc.” Don’t use platitudes – “I’m a quick learner, honest, hard working etc.” Display your knowledge of the company and its problems. Display your knowledge of the company and its problems. What value do you bring? What value do you bring? Show your interest in the position Show your interest in the position Describe specific skills Describe specific skills Give examples of your accomplishments Give examples of your accomplishments Tell them you will call them for an interview Tell them you will call them for an interview Say thank you Say thank you Cover Letters Cover Letter Example1.doc Cover Letter Example1.doc Copyright 2009 R.D. Becker & J.P Englund

How long does a resume reviewer spend on a new resume? How long does a resume reviewer spend on a new resume? –4 – 17 seconds No law requiring the reading of resumes No law requiring the reading of resumes What are the two questions in the mind of the resume reviewer? What are the two questions in the mind of the resume reviewer? –What does this person want to do? –Why should I read this resume? Resume Example Resume Example –Resume Functional Example.doc Resume Functional Example.docResume Functional Example.doc Copyright 2009 R.D. Becker & J.P Englund

11 The Resume Format (Top half of first page)

12 E- Foliomn.com

Must have – Don’t use until---- Must have – Don’t use until---- Functional or Chronological Functional or Chronological –Functional vs Chronological resumes Functional vs Chronological resumesFunctional vs Chronological resumes –Resume Template Resume TemplateResume Template Top half of the first page is critical Top half of the first page is critical Copyright 2009 R.D. Becker & J.P Englund

No more than two pages, No more than two pages, Type in Word or pdf. Type in Word or pdf. Tailor resume to specific job applied for with Job Objective Tailor resume to specific job applied for with Job Objective Focus must be on Accomplishments, not duties Focus must be on Accomplishments, not duties Do Not Do Not –Get cute, no unique colors, fonts, funky graphics or You Tube/My Space links Do Do –Crisp, clean, well-written, no spelling or grammatical errors, white space Copyright 2009 R.D. Becker & J.P Englund