Organic Keyword Selection and Targeting Presented by: Craig Paddock Plaza Digital Slide 1 of 217.

Slides:



Advertisements
Similar presentations
Why these ads?Ads related to Google PPC Google Ad Copy That Converts | Part One Learn How To Write Ads That Get.
Advertisements

The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.
Building Blocks Understanding and quantifying how your website is performing is a complex task. There are so many tools and activities available to marketers.
Digital Marketing Overview Tpugliese Adapted from Anton Koekemoer | April 2012.
All Things Search Attracting and understanding website visitors.
Ed Layt Marketing Manager 13 January Social media objectives 1.To engage with social media and mobile technology to enhance the institution’s reputation,
Internet Marketing Company lets our finger walk for bring you on top..
WEB IS A JOURNEY!.. NOT A DESTINATION!! Follow us: THE webera.com.
Intelligent Online Marketing Local Digital Advertising Specific To Your Business Presented by: Dexter Nelson Live Minder Trend Analysis & Marketing.
Search Engine Optimization Impact on Distributor Success Megan Pence Marketing Communications Specialist August 1, 2011.
How to Use Internet Marketing to Grow your Company David Steele, Partner Intrada Technologies.
Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.
SEO Lunch How to Grow A Business in 3 Bites Akiva Ben-Ezra
Growing Your Business with Social Media David Gerzof
SEO / PPC in 2014 Charles Crawford. Who Am I Background Affiliate Marketing Crawford and O’Brien.
 Search Engine Optimization (SEO)  Blog marketing  marketing  Affiliate marketing  Viral marketing  Digital Assets Optimization  Search.
LaunchGuru Software Development Private Limited Digital Marketing Services Presentation by Venkatesh Sudha.
Creating an Online Professional Presence Using Social Media.
More data on this topic available from:: Search Marketing Panel: PPC & SEO for Subscription Sites in 2007 Katie Davis Director of Marketing Citrix Systems,
Netgear’s Campaign Performance Before assessing the performance of Netgear’s campaign on Google and Sensis, we need to address 2 issues: 1.Key Performance.
OFF Page SEO Tips & Tricks Step By Step By IT Team of SlideLearn.com.
WEB ANALYTICS ECOMMERCE SOCIAL MEDIA SEARCH ENGINE OPTIMIZATIO PAY PER CLICK MANAGEMENT EFFECTIVE WEBSITE COPY.
You have a web site. How do you make money from it? Get lots of targeted traffic to it. How do you get this traffic? Marketing Social Media Search.
Facebook, Google AdWords, and Google Display NCSHA Annual Conference and Showplace 2014 Navigating Online Advertising Tools.
Lecture by Susie Roberts EWHS 5/29/13.  1) Celebrity Tweets  2) Facebook Promotions  3) Foursquare Specials  4) Instant Twitter Followers  5) You.
The Panda Update. Who Am I? Co-author of The Art of SEO President of Stone Temple Consulting 20+ person SEO and PPC firm Trainer for Instant E-Training.
Your logo Here Your tagline here. YOUR COMPANY NAME Phone: (xxx) xxx-xxxx) Our Dynamic SmartSites System is the.
SEO OVERVIEW BY CONVURGENCY INC.
What is Marketing? What is Digital Marketing? Understanding the Process of Marketing How Digital Marketing Wins Over Traditional Marketing Understanding.
@mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content.
COMPANY PROFILE. ABOUT YELKOTECH We are a team of young, ambitious and deeply inspired professionals with endless creative energy and passion. Our innovative.
Internet Marketing Strategies Proposal for Lucas Color Cards.
Overview WebsiteSEOSEM Social Media Marketing Marketo Objective : To mold the new Impact Specialties website into a lead generating machine that will rival.
[xxxx] SEO Online Marketing for Business Catalyst Websites
What services are out there? The first step in a successful SEO campaign is a programme of detailed keyword research. Google Keyword Tool Google.
Online Ad Management & Your New Marketing Secret Weapon.
5 Steps to Better Online Marketing Sunday, 12 June 2016 Nick Martin eBusiness Advisor.
Digital Marketing Campaign. | What’s included: 1.Search Engine Optimization Plan 2.Social Media Marketing Plan 3.Advert.
Best Strategies For Website Promotion. What is Website Promotion? Website promotion is the continuing process used by webmasters to promote and bring.
Understanding Inorganic Search Results Introduction to Google ADWORDS & PPC Advertising Overview of Microsoft Ad-center(Bing & Yahoo) Setting Up Google.
Make it easy for customers. Add Sitelinks AdWords Sitelinks. Increasing choice and relevancy in your Search ads.
SEO Tactics Search Engines Optimization is the best process which helps to improve your business in search engine mediums and social mediums such as Facebook,
PPC Tutorial For Beginners. Content  PPC  Paid & Organic Advertisement  What is Search Engine?  How to set up account in Google Adwords? Target Your.
VertexPlus Software Pvt. Ltd.  The initial way of promoting a business on the web, Pay-per -click (PPC) advertising and campaigns is the good option.
Why SEO is Important for Online Business & How to choose the right SEO Firm By, Init SEO
Internet Marketing Agency – Website Design and SEO Company
Agenda 1 What is Digital Marketing? 2 Why People Are Going Online? 4 What Does Digital Marketing Consists of? 7 Digital Marketing Measurement 3 Benefits.
Presentation by Sunitha SEO Company in India- KG Tech
PPC MARKETING AND ITS GREAT ADVANTAGES
15 free things you can do to climb higher on Google
Module 1: Search Engine Optimization
Search Engine Optimization(S.E.O)
Who am I? Post graduate in MCA Tech Associate in Top IT Company
بازاریابی دیجیتال در یک نگاه
A Successful Digital Marketing Strategy in 2017
Who am I? Post graduate in MCA Tech Associate in Top IT Company
Digital Marketing Overview
What is Search Engine optimization
Digital Marketing Overview
Our Services Digital Marketing  We Provide- Digital Branding and Creatives Responsive Websites SEO SEM Social Media Content Creation.
PENTAGON - SEO Agency Dubai Pentagon - SEO Agency Dubai.
Digital Marketing Self-Assessment
SEO Course Outlines.
Online Tool Screen shots
Caryn Brown BNI – Centers of Influence 8 August 2013
DIGITAL MARKETING COMPANY Digital marketing is a broad term that encapsulates all marketing channels and methods you can use to promote.
DIGITAL MARKETING AGENCY Digital Marketing.
Digital Marketing Starter Course
DIGITAL MARKETING SERVICES FOR YOUR BUSINESS ftlmedia.com.
Getting to the Top of.
Presentation transcript:

Organic Keyword Selection and Targeting Presented by: Craig Paddock Plaza Digital Slide 1 of 217

Keyphrase Research = Popularity Click-thru rate Quality - Conversion rate or engagement Competitiveness Current Ranking

Keyphrase Expanders/Modifiers- best / online / buy / cheap / discount / wholesale / accessories / supplies / abbreviations (ex. STATE) Higher conversion rate

Keyphrase Expanders/Modifiers-

Keyphrase Expanders/Variations-

Google Instant/Suggest Check your top keyphrases using Google Suggest

Google Instant/Suggest

Google Instant/Suggest

Google Keyword Tool Sept 24 th 2010 updated to NOT include partner Search data Use “exact match” Significantly more accurate

Microsoft Ad Intelligence

Yahoo Clues

5MinuteSite.com

1,538 keyphrases 325 cities nearby 560 nearby zipcodes Ordered by proximity! 5MinuteSite.com

YouTube Keyphrase Tool

Keyphrase Selection- What keyphrases are important to you? Let your customers decide!!!

PPC campaign data Start Adwords even if just for data Impressions ~ queries Use exact [keyword] in setup No daily limit and on 1st page. Impression, click-thru, conversion data

Click-thru & Quality Quality = Conversion rate (Rev/Visitor) or engagement Engagement* = T.O.S, Pages/Visit, Bounce Rate

CTR – Google Preview

Competitiveness

Blekko – Origin of Links

Current Ranking Proven keyphrase Easiest to improve Take advantage of “clustering”

Turn off Personalization Logging out not adequate &pws=0 Turn Google Instant Off

Clustering Host Crowding 2 pages listed from the same domain on the same page #1 and #9 result will be clustered as #1 & #2 #1 and #14 will not be clustered

Keyphrase Data

Turn Off Google Instant

Keyphrase Targeting Primary company site Video (YouTube), Images, News Social Media Sites – Twitter, LinkedIn 3 rd party positive content

Summary Use PPC data to guide your organic campaign Keyphrase research is more than keyphrase popularity Promote more than just your primary website Craig Paddock

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.