Maintaining Your Site Module 8: Web Publishing and Maintenance LESSON 7

Module 8: Web Publishing and Maintenance LESSON 7 Lesson Overview What happens once a Web site is live on the Internet? In this lesson, you will learn:  To use analytic analysis to determine the effectiveness of a Web site  To use bug reports to improve the Web site  About the importance of periodic backups

Module 8: Web Publishing and Maintenance LESSON 7 Guiding Questions  Once your Web site is live on the Internet, how does your job as a designer change?  What must be done to keep your site functional and valuable?

Module 8: Web Publishing and Maintenance LESSON 7 What Is Analytic Site Analysis?  A study of the behavior of visitors to a site How many visitors have been to the site? How much time do viewers spend on the site? What Web browser do viewers use? What is the geographic location of viewers? How are viewers getting to the site?  Information that can be used to improve the site  E-metrics – the standards used to create the analysis

Module 8: Web Publishing and Maintenance LESSON 7 How Many Visitors Are Viewing the Site?  Might point to the effectiveness of the meta tags  May need to change or add site meta tags  Might point to the need to promote the site to the target audience  Businesses using an SEO service might use this as an evaluation of the service

Module 8: Web Publishing and Maintenance LESSON 7 How Long Are Visitors Viewing the Site?  A short time might indicate wrong keyword meta tags  A long time might indicate frustration with site navigation  In e-commerce this information is critically important  A low proportion of sales to views indicates further analysis changes

Module 8: Web Publishing and Maintenance LESSON 7 What Type of Web Browser Are Viewers Using?  Can help with technical testing of the site  If one browser is used more than others, that browser should be given more attention in technical testing  Might point to a browser not initially tested, but should be tested

Module 8: Web Publishing and Maintenance LESSON 7 What Is the Geographic Location of Visitors?  Indicate the global reach of your site  Might indicate the need for a designer to target the needs of visitors in specific locations  Think back to the Microsoft, Coca-Cola, and IBM Web sites

Module 8: Web Publishing and Maintenance LESSON 7 How Are Viewers Getting to the Site?  Directly  Indicates the viewer has gotten the URL from a source  Links  Indicates a link to the site has been placed on another site  Search engines  Indicates the effectiveness of meta tags or an SEO

Module 8: Web Publishing and Maintenance LESSON 7 Bug Reports  Errors that occur with the site  Might be errors not found during the initial testing of the site  Might be errors that occurred after publishing the site to the Internet  Types of bug reports  Directly reported by a viewer  From an Internet service

Module 8: Web Publishing and Maintenance LESSON 7 Periodic Backups  Backups should be made every time the site changes  Backups can be made to multiple storage devices

Module 8: Web Publishing and Maintenance LESSON 7 Assignment  Look at free and fee-based analytic analysis services.  Use the “Analytic Analysis Services” guide (S.8.7.WS_Analytic) for in- depth research of one of the services.  Cownter -  Crazy Egg – Visualize your customers -  Click Density -  Smarter Tools - Log-Analytics-Interface.aspxhttp:// Log-Analytics-Interface.aspx  Google Analytics -  Piwik open source Web analytics -  Clicky Web analytics -