Online Marketing: A Tactical Guide Pt. I Thomas McClintock, COO NSI Partners.

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Presentation transcript:

Online Marketing: A Tactical Guide Pt. I Thomas McClintock, COO NSI Partners

Goal: Parents through the door

4 Problems to Solve Traffic Compelling Content Calls to Action Mobile

Traffic  Target your content to an audience likely to share  Participate in the communities where your audience already gathers  Make your site’s content SEO-friendly

Traffic  Use Twitter, Facebook, LinkedIn, YouTube, Pinterest, etc. to share your posts and find new connections  Monitor your traffic and pay attention to the results  Add graphics, photos and illustrations

Traffic  Incorporate great design into your site  Enable subscriptions via feed +  Survey your readers  Add value

About the Conference For information about the 2012 Adventist Education Teachers’ Convention, August 5-8, 2012 at the Gaylord Opryland Resort and Convention Center, Nashville, Tennessee, visit: