Sustainable transports and transport information services for rural tourism areas

Have you tried to plan a vacation on the web?

Did you think it was easy? No?

We don´t either!

Frank got an idea: ”- Let´s make a Journey Genie for Highlands and Islands!”

Frank couldn´t do it himself, so he summoned a group of people with different knowledge and experiences around a table. Highland Council Finance Audit Visit Scotland Traveline SDG Web Developt Highland Business Research SEO Analytics JMP Technical oversight HIE Funding support Clear Returns Social Media Partners DMOs Transport Operators Incentive Media PR

Together they build the Journey Genie.

So, if you want to visit this beautiful part of the world. Just ask the Genie about advice!

The Journey Genie will guide you. His first question is: Where are you starting your journey?

What do you want to see? Where do you want to eat and stay?

After a couple of steps you and the Genie have built your own travel plan…

If you don´t know where to go, just pick one of the ready itineraries!

One example on end users are the North Sea Region participants at HITRANS’ Elgin freight conference. After the conference they went touring using the Journey Genie and were really happy about it.

What is new with Journey Genie? The combination of data from: Google maps Public transport Tourist destinations, hotels, restaurants…

Could Journey Genie be better and improved? Definitely! - You could add a booking and ticketing function to it.

What about the future? HITRANS are advertising for a travel information officer, who will develop Journey Genie further. There is an interest from other parts of the Northern Periphery and outside the area, of making their own ”Journey Genies”.

We think that Journey Genie is a quite ”cool and smart guy”! He helps people out there to come and visit the Cool North!