Entering The U.S. Market Michael RomaniesKOTRA 2008 Managing PartnerDallas, TX VARConnection.com Business Blogger: AllBusiness.com – Operational Excellence.

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Presentation transcript:

Entering The U.S. Market Michael RomaniesKOTRA 2008 Managing PartnerDallas, TX VARConnection.com Business Blogger: AllBusiness.com – Operational Excellence Copyright 2008 VAR Connection1

Entering The U.S. Market Prepare for a long term Investment OEM Branded Product Establish a Presence Logistics Sales Marketing Public Relations Copyright 2008 VAR Connection2

Entering The U.S. Market Logistics F.O.B Destination Product Availability Reverse Logistics Distribution Sales Direct Sales Manufacturers Representatives Brokers Copyright 2008 VAR Connection3

Entering The U.S. Market Marketing Channel Support Literature Trade Shows Retail/Distribution Events Promotions Advertising Rebates Displays Copyright 2008 VAR Connection4

Entering The U.S. Market Public Relations/Media Reviews News Releases PR Tours PR Events ShowStoppers® Ziff Davis Copyright 2008 VAR Connection5

Market Channels Copyright 2008 VAR Connection6 Manufacturer Distributors Retailers Consumers Web Stores & Catalogs

Logistics/Product Flow Copyright 2008 VAR Connection7 Manufacturer Distributors Retailers Consumers Web Stores & Catalogs VAR Connection/Agent Contract Logistics / Fulfillment

Sales Channels Copyright 2008 VAR Connection8 Manufacturer Distributors Mass Retailers Consumers Web Stores & Catalogs VAR Connection/Agent Manufacturers Rep. Firm

Marketing Programs

Entering The U.S. Market Michael RomaniesKOTRA 2008 Managing DirectorDallas, TX VARConnection.com Business Blogger: AllBusiness.com – Operational Excellence Copyright 2008 VAR Connection10

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