1 From Clicks to Cash Online Business Models that Work Nic Brisbourne – NMK June

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3 Scale of the opportunity Strategies for digital media businesses –Get bought –Get big Future gazing Agenda

4 Whole industries turning on their heads Music first, video next Social networks – whole new category Value creation at a pace we haven’t seen before –UGC Mismatch of media consumption and ad spend

5 Building to get bought

6 Advertising This is the BIG ONE –Facebook –YouTube –MySpace All rely on it… As do most of the smaller sites –Adsense Atomisation of content – monetise in the feed

7 Microtransactions Habbo revenues - €51m last year StarDoll revenues – running 8 figures now Gifts on Facebook – free and paid Second Life – land sales

8 Freemium WAYN Flickr LinkedIn Newspapers

9 eCommerce Amazon style buying things Lovefilm style subscription services Betfair style P2P exchanges

10 Future gazing TV – notion of channel will die, and existing distribution platforms become irrelevant User generated advertising –Advocacy Launch costs for consumer internet businesses will rise

11 Conclusion Lots of ways to make money on the web Becoming increasingly important that you do –Year of monetisation for social networks Tension between growth and monetisation We are only at the beginning

12 Thanks for listening! Nic Brisbourne