Bolt (VOLT) Post Mortem – Success No day and date release which allowed us –Great star talent dubbing cast –Talents visit 3 weeks prior to release –Changed.

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Presentation transcript:

Bolt (VOLT) Post Mortem – Success No day and date release which allowed us –Great star talent dubbing cast –Talents visit 3 weeks prior to release –Changed campaign to more family oriented –More partners (synergy / Carrefour / TF1) –3D Full support – 10% of prints generated 25% of Box Office

UP PUBLICITY – Key Points 1 – Cannes Festival Opening 2 – Charles Aznavour 3 – Junkets 4 – Jules Verne Adventures (adventure theme for editorial)

CANNES Coverage 1 – TV Every single national TV news program (TF1; France 2; France 3; Canal +; M6) 2 – PRESS Four national dailies front cover 3 – WEB- Major web sites Home Page MSN; Orange; Yahoo; Allocine… - more than 200 french web sites 4 – RADIO coverage by every single national radio estimated media value: at least 4m€ Estimated Reach 30 m viewers 20 m readers 30 m reach 25 m listeners Total estimated at 105 m people (repeatability)

Special shoot

1st mock up – hot air balloon

Mondial Air Balloons guests 500 journalists 500 balloons Our UP hot air balloon will participate with his english pilot (Andrew Holly) Local Screening for pilots (tbc) National TV coverage expected

Rough Creative in progress