Analysis of the foreign economic activity of “AVK” enterprise Hrytsiuk Hanna MEK – 10a

Outline Main information Factories FEA analysis Success mechanisms Conclusion

Introduction “AVK” Company is one of the largest confectionery manufacturers in Ukraine. The company was established in Now “AVK” incorporates 4 factories based in Donetsk, Dnipropetrovsk, Luhansk and Mukacheve.

Main Shareholders of the Company Valeriy Kravets – 37,5 % Volodymyr Avramenko – 37,5 %

«Confectionery factory “AVK” Dnepropetrovsk». Established in – 1973 Output in a year – metric tons Product specialization – pralines, chocolates and hollow wafers.

«Confectionery factory “AVK” Donetsk» Established in – 1926, new building – 2000 Output in a year – metric tons Product specialization –chewing candies and jellies, biscuits, and combined chocolates.

«Confectionery factory “AVK” Lugansk» Established in – 1978 Output in a year – metric tons Product specialization – combined chocolates and biscuits.

Dynamics of volumes of production of Ukraines’ confectionary enterprises The name of the company Output per year (thos. tonns)Growth (%) "Roshen"228,92 "Konti"132-3 "AVK"105,98 "Biscuits-Chocolates"51,7-2 "Zhytomyrski lasoshi"38,9-16

Export Volumes of “AVK” Company CountryPercentage (%) Russia59 Kazakhstan8 Azerbaijan7 Belarus5 Moldova5 Georgia3 Turkmenistan3 Kyrgyzstan3 Latvia3 Mongolia2

“AVK” Company “success mechanisms” High quality products High qualified labor Smart marketing research and analysis Analysis of the competitors’ scores Internet and media support

Conclusion “AVK” Company is now doing its’ best to improve its’ profits and to obtain more and more customers in different countries, but personally I would recommend the company to situate its’ production facilities in other countries (or at least in Russia). It will cut the expenses of the company and will bring additional profits.

References

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