Greenwich Local Labour and Business GLLaB Greenwich Local Labour and Business Employer Engagement – Job Brokerage. Presentation by Claire Hedderman – Recruitment Manager Manager GLLaB Background to Partnership working Following on from a visit by Trevor Dorling April to London City Airport key point of today is 1) finding out more our GLLaB and the work with do with major employers 2) by working in partnership with GLLaB see practically how the airport can increase engagement in Greenwich to say from the onset we appreciate fully that Reed manages the direct recruitment for the Airport we have worked with a number of recruitment agencies and have an understanding of the set up. I think what is key is having access to opportunities for Greenwich residents – irrespective of who is account managing the vacancies. our only requirements would be around monitoring and tracking applicants put forward– as often to bring them up to an ‘appointable’ level we have secured funding for a range of interventions which means that we have to report outputs and outcomes to funders.

Background Set up by Greenwich council in 1996 Social regeneration tool Service embedded in the Planning process GLLaB set up by Greenwich council in 1996 as we form part of Economic Development unit – as a local labour and business – One of the largest regeneration programmes in the UK recognition of the importance of the social factors of regeneration along with the physical improvements taking place in the borough in the mid 90s Its well known that our services are embedded in the planning processes – which enables the council to secure a number of community benefits and influence the recruitment practices of large employers and promote the benefits of recruiting a local workforce force. However often our work has gone far beyond the section 106 framework

GLLaB’s Service Delivery Work that we do with local residents Work with Greenwich-based businesses Work with do with Major employers and inward investors Partnership working with community based organisations and other employment and training agencies/services Over the past decade Important to keep in mind the Four distinct strands of our work – the work we do with local residents, 2) local businesses 3) major employers attracted to the borough bringing significant numbers of new jobs thought the presentation I hope to demonstrates how these distinct but interrelated areas of work take place operationally - local residents – focus on our engagement approaches local businesses – ensuring they are able to benefit from regeneration – capacity building locals – providing a business brokerage support which matching companies to contracting opportunities local and those arising from Olympics games Working with major employers > developments main contractors – onsite offices – site monitoring – regular interface with contractors - early notifications of opportunities – skills and trade forecast which informing planning of tailored interventions Strong partnership working underpins the work with do – need to address multiple barriers some residents face.

GLLaB Job Brokerage Account management Pre-Employment Training and customised package In work support e.g. Better off in work Financial Advice Support to overcome barriers to employment Over the past decade Important to keep in mind the Four distinct strands of our work – the work we do with local residents, 2) local businesses 3) major employers attracted to the borough bringing significant numbers of new jobs thought the presentation I hope to demonstrates how these distinct but interrelated areas of work take place operationally - local residents – focus on our engagement approaches local businesses – ensuring they are able to benefit from regeneration – capacity building locals – providing a business brokerage support which matching companies to contracting opportunities local and those arising from Olympics games Working with major employers > developments main contractors – onsite offices – site monitoring – regular interface with contractors - early notifications of opportunities – skills and trade forecast which informing planning of tailored interventions Strong partnership working underpins the work with do – need to address multiple barriers some residents face.

Funders Extensive experience in delivering support to workless residents. Current programmes City Strategy Pathfinder – Single Points of Access DWP/ESF / DAF LDA Ladders2Success Working Neighbourhoods Fund LDA Personal Best DWP Future Jobs Fund The funding programme impacts on focus of employment support and job broker service delivered to the customer such as residents in deprived areas, Parents, ESOL, health related benefits or job ready customers. Important to seek funds that support key services. Formal commitment: - this has enable GLLaB to establish itself as the single point of access to jobs being created on new developments All phases of the development: - 15 year project – 5 Billion,10,000 new homes 24,000 permanent jobs and 5,000 construction jobs Financial contributions – The flexible nature of GLLaB funding streams has been a particular strength and has allowed us to use a range of approaches which address multiple needs and not be constrained by very prescriptive delivery methods which often stem from mainstream funding sources such as JC+this has been critical in providing the flexible funding to provide pre-employment training that prepares people for future opportunities – and not be constrained by mainstream funding that has traditionally focussed on getting people into work without full appreciation of the time it can take to work with individuals to overcome a range of barriers to employment On-site offices – Work and Learn – Early notification of skill requirements and type of jobs being created – head start in designing pre-employment training packages – those who successfully complete the programme have affectively gone through a pre-screening, and initial assessment to interview stage

Impact of job brokerage -key statistics over the lifetime of project Number of local residents trained. 1,1670 Number of jobs filled. 10,124 ·   Ethnic minority placements into work. 48% ·   Long term unemployed (12months+) 46% ·   Male into work 61% ·   Female into work 39% Number of local residents on paid work experience (ILM). 354 GLLaB Business Outputs £33.4 m of local business contracts secured Formal commitment: - this has enable GLLaB to establish itself as the single point of access to jobs being created on new developments All phases of the development: - 15 year project – 5 Billion,10,000 new homes 24,000 permanent jobs and 5,000 construction jobs Financial contributions – The flexible nature of GLLaB funding streams has been a particular strength and has allowed us to use a range of approaches which address multiple needs and not be constrained by very prescriptive delivery methods which often stem from mainstream funding sources such as JC+this has been critical in providing the flexible funding to provide pre-employment training that prepares people for future opportunities – and not be constrained by mainstream funding that has traditionally focussed on getting people into work without full appreciation of the time it can take to work with individuals to overcome a range of barriers to employment On-site offices – Work and Learn – Early notification of skill requirements and type of jobs being created – head start in designing pre-employment training packages – those who successfully complete the programme have affectively gone through a pre-screening, and initial assessment to interview stage

How the model works in Greenwich Work with Major Employers Formal commitment to work with GLLaB – S106 On-site offices Financial contributions Good employer relations Bespoke pre employment training Account management Recruitment support services - Formal commitment: - this has enable GLLaB to establish itself as the single point of access to jobs being created on new developments All phases of the development: - 15 year project – 5 Billion,10,000 new homes 24,000 permanent jobs and 5,000 construction jobs Financial contributions – The flexible nature of GLLaB funding streams has been a particular strength and has allowed us to use a range of approaches which address multiple needs and not be constrained by very prescriptive delivery methods which often stem from mainstream funding sources such as JC+this has been critical in providing the flexible funding to provide pre-employment training that prepares people for future opportunities – and not be constrained by mainstream funding that has traditionally focussed on getting people into work without full appreciation of the time it can take to work with individuals to overcome a range of barriers to employment On-site offices – Work and Learn – Early notification of skill requirements and type of jobs being created – head start in designing pre-employment training packages – those who successfully complete the programme have affectively gone through a pre-screening, and initial assessment to interview stage

Services to jobseekers Personalised service Good initial assessments Employment Support Action plan Address barriers to employment such as health issues, drug and alcohol counseling, and housing assistance Follow up with jobseekers is essential Communication via telephone interviews SMS Text Engagement days Resource Centre Employment support programme.

Employer engagement AEG Case Study AEG To emulate the Dome success 40% of operational jobs went to Greenwich residents GLLaB’s aim to maximise the number of jobs going to those most disadvantaged Work and learn centre Established by GLLaB in May 2005 Part-funded through MDL Operated in partnership with Jobcentre Plus £8 million over 15 years Provides on-site job brokerage service / training Site for handling Olympic vacancies

Local Recruitment Approaches: what we needed to do: Long term unemployment Basic Skills and ESOL Engagement Access to jobs Barriers to work

Our Approach Jointly developed with AEG PET for The o2 Marketing and promotion – over 20,000 home leafleted Greenwich Times/advertising Website promotions

Our approach cont.. Promoted opportunities widely through JCP Roads shows attracting 100s of local residents Pre-screening open days for AEG, tenants and contractors Staffing support to assessment centres and tenants interviewing

Achievements with AEG 46% operational jobs – Greenwich residents - Phase 1 60% AEG/Tutankhamun – Phase 2 Sustainable recruitment target – between 42-46%

Greenwich Council Workless Agenda – Employer Engagement Greenwich Council have made tackling Worklessness top priority •Strong strategic and operational partnership arrangements •LSP Greenwich Employment and Sills Partnership (GESP) •South East London City Strategy Pathfinder •Multi Area Agreement •Employer Summits – Employer Engagement in-depth work with major employers to address unemployment in borough. Priorities for tackling worklessness are structured around the following themes: Addressing the barriers that stop people securing work Placing people in employment and helping them progress Building the Local Economy and creating jobs Prevention (stopping the flow of new claimants

Customer testimonials : Personal Best Graduate Featured in PB newsletter

Change services according to customer feedback PB Focus Groups - a review of services Development of Resource Centre Improve support to meet customer demand CV, Application forms, Skills Checker Dedicated job brokerage team. Centralised job broking Talent Bank SMS Communication Move now towards - advisors completing more submissions.

Relationship with Partners and JCP JCP secondee co-location LMS job point Specific programmes Future Jobs Fund Personal Best Service Level Agreement in place. Historical partnership Volunteer Centre Greenwich Greenwich Community College Community Organisations Extensive outreach programme - over 40 locations

Accreditations for the project Provides a good template for self assessment and including the customer in the review and development stages Grade “A” European Computer Driving Licences (ECDL) training suite and exam centre. Contribution to Greenwich Council Beacon Awards, including: Promoting Sustainable Tourism, Improving Accessibility and Reducing Inequalities, Olympic Games and Paralympics Legacy Award Awarded Charter Mark in 2002 and 2006 for excellence in the provision of Public Services. Aligning services to Matrix Standard GLLaB have been awarded the new standard of Customer Service Excellence Award in 2009 issue by Central Government Cabinet Office. 

Q&A/Discussion

Contact Details: Claire Hedderman 122-130 Powis Street Woolwich London SE18 6NN 020 8312 7960 c.hedderman@gllab.org.uk http://www.greenwich.gov.uk/Greenwich/Working/GLLaB