Business to Nature: Interregional Approach to SMEs and Entrepreneurship in Natural Areas 1 Polish Tourism Development Agency Magdalena Ragus (LP)

Business to Nature: Interregional Approach to SMEs and Entrepreneurship in Natural Areas 2 New tourism development structures for Poland 25 June 1999, POT Law – 1 January 2000, creation of the Polish Tourism Organisation TASKS: Promotion of Poland as an attractive country in terms of tourism. Ensuring better functioning and development of the Polish tourist information system on a national and global scale. Initiating, evaluating and supporting Polish tourism infrastructure development and modernization plans. Tourism structure in Poland Ministry of Sport and Tourism Polish Tourism Organisation PART

Business to Nature: Interregional Approach to SMEs and Entrepreneurship in Natural Areas 3 PART is… A professional, specialized company aimed at tourism development A joint-stock company aimed at developing the Polish tourist market A body governed by public law The largest and the oldest Polish team providing training and consulting services for tourism development Initiator of the cooperation between the STATE, TOURISM ORGANISATIONS and the REGIONS It is not financed by the Treasury

Business to Nature: Interregional Approach to SMEs and Entrepreneurship in Natural Areas 4 Fields of our activity TOURISM PRODUCT HUMAN RESOURCES MARKETING INSTITUTIONA L ARRANGEMENT S TOURIST SPACE

Business to Nature: Interregional Approach to SMEs and Entrepreneurship in Natural Areas 5 Strategies and development programmes Tourism brands - Branding Polska Market research Businessplans and feasibility studies Trainings Tourist information system International projects Leśne Runo OVER 200 PROJECTS

Business to Nature: Interregional Approach to SMEs and Entrepreneurship in Natural Areas 6 Audits / Concepts / Development programmes Tourist audit of Lubelskie Voivodeship Active and cultural tourism development programme for Mazowieckie Voivodeship Industrial Tourism in Zabrze – Concept of the European Industrial Tourism Center Concept of the Pomeranian Cistercian Route Concept of the Cuisine Route in Gdynia VIA BALTICA – Analysis of development possibilities and the creation of a linear tourism product Concept of the Vistula Bike Route

Business to Nature: Interregional Approach to SMEs and Entrepreneurship in Natural Areas 7 Promotion strategies / Market research Strategy of cultural heritage promotion in Sanok Słupsk City brand creation strategy Marketing strategy for Warmia & Mazury Voivodeship Image and quantitative tourist market research in Warmia& Mazury Voivodeship Promotion strategy for Koronowo Brand raports for the cities: Tarnów, Zabrze, Białystok Market research – Bielsko-Biała Natural areas perception in Podkarpackie and Zachodniopomorskie Voivodeships – market research

Business to Nature: Interregional Approach to SMEs and Entrepreneurship in Natural Areas 8 Tourism development strategies Tourism development strategy for the Biała Podlaska-Brześć region Tourism development programme for Lower Silesia Region Tourism development strategy for Przemyśl Tourist information systems Regional Tourist Information Systems for Mazovia, Malopolska, Silesia Regions

Business to Nature: Interregional Approach to SMEs and Entrepreneurship in Natural Areas 9 Trainings / Conferences European Social Fund - Developing the hotel and tourism industry by professional trained staff and technologies (1100 persons finished training, 2008) European Social Fund – Niepokonani „Invincible” Norwegian Financial Mechanism - Proecological Tourist Space Management Polish Assesment Supporting the Ukrainian governmental and self governmental administration in tourism development planning in the field of 5 thematic areas: tourism product, human resources, infrastructure, marketing and institutional arrangements

Business to Nature: Interregional Approach to SMEs and Entrepreneurship in Natural Areas 10 Trainings / Conferences National Tourism Development Organisation – Failte Ireland PART SA together with the Irish partner prepared training programmes focusing on the quality improvement in hotel and catering services in Poland 300 persons were included in the training. CERT as a good practice example Strategic and practical support to develop Poland as a high-quality and competitive tourist destination

Business to Nature: Interregional Approach to SMEs and Entrepreneurship in Natural Areas 11 Our brands

Business to Nature: Interregional Approach to SMEs and Entrepreneurship in Natural Areas 12 LEŚNE RUNO – „Polish McDonalds” Servicing tourists Polish cuisine promotion

Business to Nature: Interregional Approach to SMEs and Entrepreneurship in Natural Areas 13 Thank you!!