1 Capability Statement of Asian Management Systems

2 About Us We are a firm of Management Consultants established since 1986 with centrally located and fully equipped offices in Karachi and Lahore. A team of highly qualified, experienced and dedicated professionals based (in these offices) and other areas nationwide are our main source of strength. We also derive our strength from extremely good business relations developed over the years with leading, upcoming and forward looking industries/business houses. Eversince its inception ( in 1986 ) AMS has been active in marketing and management consultancy. The company also has to its credit carrying out monitoring of product test studies/research for MNC’S among other Companies in Pakistan and overseas.

3 Our Services Market Research/Basic Data collection Preparation of Marketing Plans Recruitment of suitable staff Implementation of Marketing plans & introduction of efficient control systems Reporting and feedback systems Planning & Implementation of launches & relaunches Media Planning & Selection of Advertisers Preparing of Advertisements & Suitable P.O.S/P.O.P materials Monitoring of research, product tests studies and launches. Product promotion services or its monitoring to provide independent outside analysis on its objectives related effectiveness. Advertising, areawise / segmentwise effectiveness of various mediums at different times, pre and post advertising analysis etc. Developing of distribution networks in local/international markets. We offer you our consultancy services mainly in the areas of

4 Assignments Handled  D.T.D survey of consumers of under garments ( ladies & gents ) in Lahore for A.K industries (PVT) ltd, Lahore.  An extensive consumer survey of tetra pack milk as well as fresh milk conducted in Punjab, NWFP covering almost every city to establish trend in the use of milk for Kabirwala dairies limited, Lahore.  An extensive consumer survey conducted in Lahore to establish prospects for consumption of packed consumer items viz jams, jellies etc.  An extensive consumer survey to determine consumption pattern of milk by the consumers & their average consumption.  A-nation wide survey of textile & garments, industry, trade & consumers.  Designing & implementing of sales promotion schemes.  Monitoring of the market conditions, consumer trends, competitive activities & selling strategy.  Preparation of capital & revenue budgets.  Dealing with the legal aspects viz trademarks registration etc.  Framing of the sales, advertised & promotion strategy for the product development. Main Surveys and Research Assignments Handled

5 Overseas Assignment Handled  1995 Market study to assess export opportunity for Pakistan’s yarn and footwear in Mauritius and Kenya. (40 Days)  Monitoring of product test study of lighters and matchboxes in 10 provinces of China for Swedish match AB. (45 Days)  1998 Market study to assess potential for export of marble/onyx products to U.K and Czech Republic. (25 Days)  Assessment of market potential for launching branches of Pepperdine School System/PIL in Muscat (Sultanate of Oman)  Assessment of market potential for launching branches of Pepperdine School System/PIL in Dubai, Abu Dhabi & Sharjah (United Arab Emirates).

6 Major Clients  A.K. Industries LTD  Big Mak Foods LTD  Kabirwala Dairies LTD  Al-Khair Gadoon LTD  Qarshi Industries LTD  Elahi Spinning Mills LTD  Al-Khair Mirpur LTD  Pepperdine School System/PIL LTD

7 Key Personnel NamePosition Area of Expertise F S IftikharuddinPrincipal Consultant & CEO Management/Marketing Ejaz Ahmad FarooqiConsultant Marketing Rana AshrafConsultant Marketing Prof SafdarConsultant Business Communication Ali AkbarData Base Administrator Data Base Specialist K Shoaib AhmadNetwork Administrator E-Marketing/Networking Syed Hamza HassanResearch Supervisor Market Research Ch. Noor M SindhuResearch Supervisor Market Research J A BaigManager Accounts Finance Other Staff & Associates…

8 Organizational Chart Principal Consultant & CEO Network Administrator Consultants Research Supervisors Researchers Advertising & Promotions Supervisors Data Base Administrator Manager Finance

9 Contact Us Head Office 246-A, Ayubia Market, New Muslim Town, Lahore. Pakistan. Phone/Fax # Cell Ph # Contact Person: F S Iftikharuddin Karachi Office 1 st Floor, 10 Namco Center, Campbell Street Ph # Fax # Contact person: F S Zainulabiddin Prague Office Hradebni 4, Prague 1, 11000, Czech Republic. Ph # Fax # Contact person: M Iqbal