ITC Co-op ADARA Capabilities Proposal

ADARA: The World’s Largest Set of Digital Travel Data Thanks to our contractual relationships with our partners, we pixel each partner website. As a result we collect search, booking & itinerary views in real time directly from the source. Averaging 23 data points per profile 1 BILLION RICH TRAVELER PROFILES Real transactional and intent data

GET PURE. GET ADARA. Track Bookings/ROI through our Hotel Partners Over 300MM+ uniques/month are accessible through the Adara Platform

62,000,000 travel events stored in our cloud 1,700,000 confirmed bookings and itineraries viewed 24 HOURS at 31,000,000 ads shown to travellers preparing their trip 8,000 cities in the 5 continents visited by travellers 528,000 passengers in the sky 9,300,000 travellers preparing their future trip A typical day with us:

The first minutes are crucial to influence the user choice. ADARA can help– in real time 27 % of users who booked a hotel room after their airline ticket did so within 21 minutes. ADARA Airlines, Hotels, Metasearch & OTA data to Europe March 2013-March seconds is the time needed for ADARA to target a user who just started to search.

Relevant, timely messages, and accurate conversion attribution Reach your most valuable customers Targeted audiences at scale, across devices Premium Placements High-impact placements, native formats Private Marketplace, partner onsite placements Actionable Insights Inform and shape current and future campaigns VIDEO SOCIAL DISPLAY WEBTabletMOBILE

Desktop Display Reach your audience across the web with efficiently

Intelligent Retargeting Retargeting someone who goes to your site is not enough. You need to overlay a complete profile of the traveler. Past performance shows that adding 4 data points to target customers increases campaign performance by 900%. “Loyalty members are 2.5 times more likely to take action when seeing an intelligent retargeting message.” Hudson Crossing/ADARA Report Nov 2013

Idaho Travel Council Co-op proposal

Leveraging global travel data to drive consumer to the Gem State!